Analyst, Search Marketing

Responsibilities

• Holistic SEM program management including keywords development, ad creative and strategy, trafficking recommendations, optimizing program towards key business goals and reporting
• Actively participating in meetings and proactively documenting takeaways and next steps
• Assimilating data from multiple sources, compiling the information and drawing actionable conclusions that can be measured and reported
• Bid strategy optimization and testing. Daily checks on program KPIs, thresholds and campaign budget caps. Ongoing management of budget and pacing.
• Translating campaign/client goals into SEM tactics and effectively executing those tactics against the client’s strategy
• Implementing Paid Search best practices, providing refinement and optimization recommendations and proactively identifying campaign execution issues
• Monitoring emerging industry trends and summarizing them for internal and external stakeholders
• Leveraging and developing proficiencies with SEM platforms, tools and resources
• Developing campaign ad copy (text-based titles and descriptions or feed-based images) and tagging traffic or creative elements to sites per creative rotation instructions
• Help develop performance forecasts, budget allocations and providing data-based rationale for these recommendations

Requirements

• A four-year degree, preferably 1 to 2 years analytical or digital marketing experience; exposure to SEM a plus
• Strong ability to work closely with your team to problem solve, prioritize tasks, and manage time effectively
• A detail-oriented approach and a desire to achieve objectives accurately
• Solid quantitative and research skills, and proven data interpretation capability
• Familiarity with the digital advertising space and a passion for growing that interest into a career
• Strong communication skills – you’re clear and thorough, yet concise
• A passion for building relationships and a desire to contribute to team building and event planning
• Exudes confidence and won’t hesitate to connect with folks throughout the organization to get the job done right

Preferred

• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Benefits

• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.