Analyst, Paid Social

New York City, NY (On-site)

$50K/yr – $74K/yrMid Level1+ years expFull time

Posted 6 weeks ago

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Job Summary

Own day-to-day social strategy and optimization for paid campaigns, combining hands-on execution with data-driven insights and cross-team collaboration.

  • Growth/Ownership: Align with the Paid Social Manager to push strategic social expertise across the team.
  • Analytics & Reporting: Track campaign metrics and surface optimization recommendations.
  • Collaboration: Share data and insights with internal and client stakeholders to inform future work.

Job Description

Responsibilities

  • Help drive day-to-day innovative strategies to meet and exceed client business objectives and lead tactical execution and optimization of social campaigns
  • Assist with optimizing, implementing, and analyzing paid social marketing activities
  • Support execution of customer, media, brand, and market research that produce unique insights and opportunities
  • Partner with the Paid Social Manager in driving strategic social expertise within the team
  • Report on key metrics for campaign effectiveness and develop key findings for optimization
  • Facilitate the sharing of data and insights among relevant internal parties to inform future strategies
  • Foster strong relationships with internal teams and client groups
Publicis Collective logo

Publicis Collective

As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to be the agency where their media, data, technology, and teams are connected by what matters most – business outcomes. Our strategic agency design, with the OS at the center, allows our expert practitioners to scale with precision, delivering media that drives measurable business performance and transformation. It's worth mentioning that we’re part of the global Publicis Media network. This means we’re backed by the power, resources, and scale of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet. What’s special about Collective is this - our consultative practitioners think beyond media. We aim to be catalysts for business growth and innovation. We aspire to be the leading media agency for powering business outcomes, known for our unrelenting dedication to excellence.

New York, New York, USA
708 employees (236 in marketing)

Traffic Signals

Monthly Visitors
2.7K
Traffic Source Mix
Search
28.6%
Direct
46.7%
Referral
5.8%
Social
17.3%
Paid
1.5%

Headcount Trend

Current headcount: ~708

Marketing Team

Marketing Team Size
232 (33% of company)
Median Career Experience
10 years
Median Tenure
2.8 years
Marketing Roles Posted (Last 30 Days)
32

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