Analyst, Paid Media

Saint Paul, MN (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 weeks ago

Job Summary

Own and optimize paid media campaigns by analyzing performance data, collaborating on targeting and strategy, and integrating AI-assisted tools under supervision to accelerate results.

Own end-to-end campaign performance and reporting
Collaborate on targeting, messaging, and strategic direction

Job Description

Responsibilities

Proactively optimize digital marketing campaigns by analyzing performance metrics.
Contribute insights to improve targeting, messaging, and overall campaign effectiveness; collaborate on longer-term strategy.
Implement and maintain paid media campaigns across PPC, display, social media, and other platforms.
Manage budget allocation, bid strategies, and targeting to optimize campaign performance.
Ensure strategies are executed in accordance with best practices, client guidelines, and the Augurian process.
Begin using AI tools—automated bid analysis, creative testing insights, reporting assistance—under manager guidance to accelerate execution and build fluency.
Explore and experiment with AI tools relevant to paid media; share discoveries with the team.
Gather and validate data from multiple sources to ensure accuracy and completeness.
Perform data analysis to identify trends, patterns, and insights that drive campaign success.
Assist in the preparation of regular reports, providing key metrics and performance indicators.

Augurian

Augurian is a digital marketing agency focused on helping marketing leaders have confidence in their digital marketing. Our services include Paid Media (Paid Search, Social, Display), Organic Search (SEO), Content Marketing, Marketing Analytics, and Site Migrations.We are the digital marketing agency of choice for small but mighty marketing teams. Our proven process is fit for companies making $10m-$100m in revenue. Leading a small marketing team in a larger company is tough. You have big goals but limited resources and time. You wear all kinds of hats. Deadlines are tight, and the pressure to show results is constant.You have a strong in-house team, but you’re looking for an experienced partner who can confidently take charge of your Paid Media, SEO, Content Marketing, and Analytics so you can focus on other areas that need your attention.That’s where we come in.We talk dollars, not clicks. We work together as an extension of your team with an external perspective. We operate with transparency and accountability. If that's what you need to take your digital marketing to the next level, contact us.

Founded in 2016

Minneapolis, Minnesota, USA

23 employees (14 in marketing)

www.augurian.com