Responsibilities

• The Analyst, Marketing & Technology leads the marketing and promotion of recruitment and career events and career development services. This role also maintains a virtual career center (website), as well as a robust tech suite, and supports metrics and outcomes reporting.
• Marketing and Communication: Effectively market services to increase student engagement and access.
• Strategy: Create and implement comprehensive marketing strategy for services. Develop and execute social media strategy including LinkedIn groups related to career pathways with directors, social media interns, and Kogod’s Marketing and Communication Team.
• Social Media: Stay abreast of social media trends, including best practices for determining return on investment. Monitors social media channels and responds to inquiries and comments in a timely manner.
• job Promotion: Promote job, internship, and other employer opportunities including curation and distribution of newsletters.
• Benchmarking: Develop and implement methods to determine marketing communication effectiveness and explore new methods for reaching target audiences. Utilize engagement and usage data and feedback from stakeholders to increase usage of tech platforms.
• Website Management: Manage web presence including Virtual Career Center website and Canvas sites.
• Collateral: Maintain all office collateral, including virtual and print, and ensure messaging and quality are aligned with standards. Maintain and create templates for presentations and external communication.
• Reporting: Manage branding of monthly, quarterly, and annual reports for employers, faculty, staff, and leadership. Contribute to internal communication materials.
• Systems Management: Enhance student and staff usage of technology platforms.

Requirements

• Bachelor's degree or equivalent.
• 3 - 5 years of relevant experience.
• Travel Required: Position requires domestic and international travel.
• Knowledge, Skills, and Abilities: Solid marketing strategy, social media, communication and computer skills.
• Excellent interpersonal, team-building, and presentation skills.
• Ability to work independently.
• Ability to participate in multiple team projects.

Preferred

• Master's degree or equivalent.
• 5 - 8 years of relevant experience.
• Proficiency in using technology platforms such as CRM systems, 12Twenty, Handshake a plus.

Benefits

• AU offers a competitive benefits package. Click here to learn about American University's unique benefit options .