Analyst, Marketing Operations

Reynoldsburg, OH (On-site)

$77K/yr – $102K/yrSenior Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize the marketing delivery process by translating requirements into actionable campaigns, targeting strategies, and data fixes across multiple tools and teams.

  • Execute campaign execution and QA across tools with cross-functional alignment.
  • Proactively identify segmentation opportunities and translate objectives into audience and channel playbooks.
  • Write SQL when data verification or troubleshooting is needed.

Job Description

Own and optimize the marketing delivery process by translating requirements into actionable campaigns, targeting strategies, and data fixes across multiple tools and teams.

  • Responsibilities: Gather campaign requirements and translate to tactical execution specifications.
  • Responsibilities: Make recommendations for selecting targeted segments based on campaign objectives.
  • Responsibilities: Execute complex campaigns using multiple campaign execution tools.

Victoria’s Secret & Co.

Victoria’s Secret & Co. (NYSE: VSCO) is a specialty retailer of modern, fashion-inspired collections including signature bras, panties, lingerie, casual sleepwear, athleisure and swim, as well as award-winning prestige fragrances and body care. VS&Co is comprised of market leading brands, Victoria’s Secret and Victoria’s Secret PINK, that share a common purpose of supporting women in all they do, and Adore Me, a technology-led, digital-first innovative intimates brand serving women of all sizes and budgets at all phases of life. We are committed to empowering our nearly 30,000 associates across a global footprint of more than 1,350 retail stores in nearly 70 countries. We strive to provide the best products to help women express their confidence, sexiness and power and use our platform to create connection and community while celebrating the extraordinary diversity of women’s experiences.

Founded in 2021
Columbus, Ohio, USA
29K employees (2,003 in marketing)

Traffic Signals

Monthly Visitors
28.6M
Traffic Source Mix
Search
35.1%
Direct
57%
Referral
4.2%
Social
2.1%
Paid
1.4%

Headcount Trend

Current headcount: ~28.7K

Marketing Team

Marketing Team Size
1,341 (5% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Last Raise
Post IPO Equity, 7 months ago