Analyst, Digital Marketing

Reynoldsburg, OH (Unknown)

$68K/yr – $89K/yrMid Level3+ years expFull time

Posted 4 weeks ago

Job Summary

Own and optimize our international email marketing program by leading campaign operations, performance analysis, and testing while coordinating with cross‑functional partners to drive engagement and business results.

Job Description

Responsibilities

  • Full-time position supporting the execution, analysis, and optimization of our international email marketing program. This role manages campaign operations, coordinates with cross-functional partners, analyzes performance, and contributes to testing, targeting, and personalization initiatives designed to improve customer engagement and business results.
  • Support the execution of daily email campaigns across international markets and customer segments.
  • Develop campaign documentation and deployment instructions for cross-functional partners.
  • Manage email proofing and quality assurance processes to ensure campaign accuracy and consistency.
  • Coordinate audience segmentation and requirements with data partners.
  • Support email template enhancements, personalization efforts and other optimization initiatives.
  • Monitor campaign performance and identify opportunities to improve engagement, conversion and overall productivity.
  • Analyze campaign results to provide actionable recommendations.
  • Support testing initiatives across content, audience targeting and deployment strategies.
  • Identify opportunities to improve processes, workflow efficiency and campaign execution.

Requirements

  • Bachelor’s Degree in marketing, business or related degree.
  • 1-3 years of digital, CRM, email marketing experience, retail preferred.
  • Highly organized with strong attention to detail and have a proven multi-tasking ability.
  • Strong analytical and strategic skills with the ability to interpret performance data and identify actionable insights.
  • Personal professionalism and sense of accountability.
  • Innovative mindset with intellectual curiosity.
  • Ability to react quickly to changes in priorities; navigate changes in a fast-paced environment.
  • Proficient with Windows applications (Outlook/Excel/Word/PowerPoint); strong spreadsheet skills.
  • Experience with email marketing platforms such as Salesforce Marketing Cloud, Braze, Movable Inc or similar CRM technologies.
  • Ability to quickly learn new campaign execution tools.
Victoria's Secret logo

Victoria's Secret

At Victoria’s Secret, we strive to provide the best products to help women express their confidence, sexiness and power and use our platform to create connection and community while celebrating the extraordinary diversity of women's experiences.

Salaries

Posted range

$68K/yr – $89K/yr

Taken straight from the job posting.

See all Victoria's Secret salaries

Marketing Team

Marketing Team Size
5 (13% of company)
Median Career Experience
15 years
Median Tenure
5.3 years
Marketing Roles Posted (Last 30 Days)
2

Recent Ads

Traffic Signals

Monthly Visitors
36.4M
Traffic Source Mix
Search
42.5%
Direct
21.8%
Referral
1.9%
Social
5.8%
Paid
22.4%

Headcount Trend

Current headcount: ~38
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Analyst, Digital Marketing

Victoria's Secret · Reynoldsburg, OH · Unknown