Analyst, Digital & Loyalty Analytics

USA (Hybrid)

$84K/yr – $95K/yrMid Level1+ years expFull time

Posted 3 days ago

Job Summary

The role owns end-to-end data analytics for loyalty programs, from extracting and validating data to measuring campaign impact and delivering insights through dashboards, with support for experimentation and customer segmentation.

Own SQL-driven data extraction and validation across CRM and loyalty datasets.
Evaluate campaign performance, segmentation, and lifecycle trends to drive actionable recommendations.
Build and maintain Power BI dashboards and support AB testing analyses.

Job Description

Responsibilities

Data Extraction & SQL Execution: Write clean, efficient SQL queries to extract, transform, and aggregate guest, transaction, and campaign data across large-scale enterprise data environments.
CRM & Loyalty Campaign Measurement: Analyze the performance of loyalty offers, email/app messaging, and personalized promotions to measure redemption rates, incremental sales, transaction lift, and margin impact.
Dashboard & Visualization Development: Design, deploy, and maintain high-impact Power BI dashboards tracking key loyalty KPIs, including active member growth, subscription retention (Unlimited Sip Club), and customer lifecycle trends.
A/B Testing & Experimentation Support: Execute readout evaluations for marketing tests and digital feature rollouts, applying statistical methods to measure baseline vs. test performance and incremental lift.
Customer Segmentation & Behavioral Analysis: Perform ad-hoc exploratory analysis to understand guest frequency patterns, lapsed behavior, category affinity, and trade-down risks.
Data Integrity & Validation: Partner with data engineering teams to validate data pipelines, test tracking schemas, and resolve data quality issues across CRM and loyalty databases.

Requirements

Experience: 1–3 years of hands-on experience in data analytics, business intelligence, or marketing analytics (Retail, QSR, E-commerce, or agency background preferred).
Technical Skills:
Strong hands-on SQL skills required (joins, window functions, complex aggregations).
Experience with business intelligence and data visualization tools (Tableau, Power BI, or similar).
Familiarity with cloud data platforms (Snowflake, BigQuery) and Excel.
Analytical Mindset: Foundational knowledge of digital/loyalty metrics (e.g., offer redemption, customer retention, A/B test lift, conversion rates).
Communication: Ability to summarize analytical findings clearly in slide format and discuss results with cross-functional partners.
Education: Bachelor’s degree in Analytics, Statistics, Industrial Engineering, Computer Science, Finance, Business, or a related quantitative field.

Panera Bread

3.3 Glassdoor

Panera began in 1987 as St. Louis Bread Company, a humble community bakery founded with a sourdough starter from San Francisco and a dream of putting a loaf of bread in every arm. While our business has expanded well beyond St. Louis since then, that same sourdough starter is still used in our iconic sourdough bread and the craft of baking bread fresh each day remains at the heart of Panera Bread. Each day, our trained bakers fill our bakery shelves with delicious freshly baked cookies, pastries, bagels, and a range of breads from focaccia to classic baguettes.We believe in serving delicious, freshly prepared, clean food made with carefully selected ingredients that we are proud to serve our own families. Our menu, crafted by chefs and bakers, features classic, comforting dishes, each with an intriguing twist.We respect our planet and take measures to lessen our impacts. We believe in treating people with warmth, kindness, and respect, whether it’s a guest in our cafe or one of our associates. And we believe in helping our local communities, especially in times of need.We’re also focused on improving quality and convenience. With investments in technology and operations, we offer omni-channel access to your Panera favorites – like mobile ordering, catering, and Rapid Pick-Up® for to-go orders, Curbside pick-up and delivery – all designed to make things easier for our guests.Today, Panera operates as both Panera Bread® or Saint Louis Bread Co St. Louis Bread Company in 48 states, the District of Columbia and Canada. Panera Bread is privately held by JAB Holding Company. Panera Bread is part of Panera Brands, one of the largest fast-casual restaurant platforms in the U.S., comprised of Panera Bread®, Caribou Coffee® and Einstein Bros.® Bagels.

Founded in 1987

Fenton, Missouri, USA

42K employees (474 in marketing)

www.panerabread.com/en-us/home.html

47% recommend to a friend

46% CEO approval