Company overview

Panera began in 1987 as St. Louis Bread Company, a humble community bakery founded with a sourdough starter from San Francisco and a dream of putting a loaf of bread in every arm. While our business has expanded well beyond St. Louis since then, that same sourdough starter is still used in our iconic sourdough bread and the craft of baking bread fresh each day remains at the heart of Panera Bread. Each day, our trained bakers fill our bakery shelves with delicious freshly baked cookies, pastries, bagels, and a range of breads from focaccia to classic baguettes.We believe in serving delicious, freshly prepared, clean food made with carefully selected ingredients that we are proud to serve our own families. Our menu, crafted by chefs and bakers, features classic, comforting dishes, each with an intriguing twist.We respect our planet and take measures to lessen our impacts. We believe in treating people with warmth, kindness, and respect, whether it’s a guest in our cafe or one of our associates. And we believe in helping our local communities, especially in times of need.We’re also focused on improving quality and convenience. With investments in technology and operations, we offer omni-channel access to your Panera favorites – like mobile ordering, catering, and Rapid Pick-Up® for to-go orders, Curbside pick-up and delivery – all designed to make things easier for our guests.Today, Panera operates as both Panera Bread® or Saint Louis Bread Co St. Louis Bread Company in 48 states, the District of Columbia and Canada. Panera Bread is privately held by JAB Holding Company. Panera Bread is part of Panera Brands, one of the largest fast-casual restaurant platforms in the U.S., comprised of Panera Bread®, Caribou Coffee® and Einstein Bros.® Bagels.
Founded in 1987
Fenton, Missouri, USA
42K employees (474 in marketing)
47% recommend to a friend
36% positive business outlook

Salaries

Typical salary range

$104,942 – $146,918

/ yr

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People

Hiring activity

Open marketing jobs over time

46 open now

Headcount trend

Company growth over the last 12 months

Headcount +4.6% year over year

Funding

Total funding

$100M

Last raise

$100M

Post IPO Debt, 12 years ago

Funding history

Jun 2014

Post IPO Debt Panera Bread · $100M

Audience

Monthly website visitors
8.2M
Month over month-7%
Quarter over quarter-2.1%
Top sourceDirect (47.9%)
Ad budget per month$961.1K
Average search rank56.1
Traffic source mix
Direct
47.9%
Search
44.6%
Referral
5.2%
Paid referral
1.8%
Social
0.4%

LinkedIn followers

Follower count and growth

Total followers

207.6K

12-mo growth

Monthly growth

+0.9%

News

Links