Analyst-Digital Engagement

Mooresville, NC (Unknown)

$62K/yr – $103K/yrMid Level2+ years expFull time

Posted 2 days ago

Job Summary

Own and execute digital events and campaigns across a small to medium scope, coordinating cross-functional teams and reporting progress to leadership.

  • Own planning, execution, and tracking of digital events and campaigns
  • Collaborate with Marketing, Digital Production, and Digital Commerce to align priorities and improve the online experience

Job Description

Responsibilities

  • Plan or execute digital event, campaign, and promotional work of small to medium scope to support event and enterprise priorities across the digital ecosystem.
  • Track and document campaign and promotional timelines, action steps, and project status and provide weekly updates to leadership to ensure projects are delivered on time, on budget, and within scope.
  • Create and collect digital project priorities and details to share with global teams in Marketing, Digital Production, and Digital Commerce to support a successful event, campaign, or promotion within Lowes.com.
  • Leverage campaign and promotional dashboards and build simple reports using data analysis platforms and customer experience management tools to interpret and communicate digital campaign performance.
  • Gather site analytics and benchmarks and identify key performance indicators to improve on to optimize the end-to-end online customer experience.
  • Identify opportunities for improvement in the campaign and promotional planning and execution processes to increase team efficiency and reduce bottlenecks, costs, and errors.

Requirements

  • Bachelor’s degree in business administration, marketing, finance, or related field or equivalent years of experience in lieu of education requirement, if applicable
  • 2+ years of relevant experience
  • 2+ years of experience in retail industry
  • Experience in 1 or more: Adobe Analytics, SQL, Power BI, MicroStrategy
  • Experience working across cross-functional teams

Lowe's Home Improvement

Home Improvement

Miami, Florida, USA
3.1K employees (86 in marketing)

Salaries

Posted range

$62K/yr – $103K/yr

Taken straight from the job posting.

See all Lowe's Home Improvement salaries

Marketing Team

Marketing Team Size
86 (3% of company)
Marketing Roles Posted (Last 30 Days)
6

Headcount Trend

Current headcount: ~3.1K

Recent News

Analyst-Digital Engagement

Lowe's Home Improvement · Mooresville, NC · Unknown