Analyst-Digital Brand Advocate

Iredell County, NC (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 1 month ago

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Job Summary

Own online assortment and presentation strategy with brand scope, turning CSAT, reviews, and Q&A signals into conversion and experience gains.

  • Growth Ownership: align with suppliers and merchants on SKU presentation, content accuracy, and brand performance to drive conversion.
  • Insights and Execution: measure KPIs, identify gaps, and build projects with merchandising to close opportunities for cross-sell and bundling.
  • Reporting and Alignment: provide ongoing digital-channel insights and coordinate with suppliers on execution plans.

Job Description

Responsibilities

  • Analyze key performance indicators to identify opportunities to improve the online experience and drive conversion
  • Leverage inputs from CSAT, reviews and Q&A to continuously improve the overall customer experience for assigned brand(s)
  • Act as the subject matter expert for the supported brand(s) assortment and strategy
  • Primary point of contact for issues pertaining to online SKU presentation and brand performance
  • Build presentations with suppliers and merchants to support strategic plans and analyze execution
  • Provide accurate reporting and insights across the digital channel related to content, product information, assortment and competitive gaps/opportunities
  • Effectively improve conversion and basket by leveraging data to optimize cross-sell, up-sell and bundling strategies
  • Create project plans and align with merchandising and supplier to drive execution

Requirements

  • Bachelor’s degree in business, marketing, finance, statistics or related field or equivalent years of experience in lieu of education requirement, if applicable
  • 2 years of online/retail merchandising, digital marketing, vendor management or other relevant experience

Preferred

  • Experience in vendor management systems, digital marketing, ecommerce and merchandising
Lowes logo

Lowes

3.5 Glassdoor

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 20 million customers a week in the United States. Lowe’s and its related businesses operate or service more than 2,200 home improvement and hardware stores and employ over 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.

Founded in 1921
Mooresville, North Carolina, USA
106K employees (5,101 in marketing)
61% recommend to a friend
68% CEO approval

Traffic Signals

Monthly Visitors
123.8M
Monthly Google Ads Budget
$7M
Traffic Source Mix
Search
35.9%
Direct
56%
Referral
4%
Social
1.5%
Paid
2.4%

Headcount Trend

Current headcount: ~105.5K

Marketing Team

Marketing Team Size
3,497 (3% of company)
Median Career Experience
15 years
Median Tenure
4.7 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$22B
Last Raise
$5B
Post IPO Debt, 6 months ago

Funding History

  • Sep 2025
    Post IPO Debt • $5B
  • Aug 2025
    Post IPO Debt • $9B
  • Mar 2023
    Post IPO Debt • $3B

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