Amazon Paid Media Senior Specialist

USA (Hybrid)

$93K/yr - $109K/yr (Est.)Senior Level5+ years expFull time

Posted 5 months ago

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Job Summary

This role leads paid media for brands across Amazon and Chewy, focusing on testing, optimization, and data-driven insights using AMC. It includes managing multi-million-dollar budgets, leading a team of 3–5 paid media coordinators, and collaborating with partners to drive incremental returns across four brands in adult, infant, and pet nutritional care categories. Responsibilities include reporting and developing strategies to boost indexing, search rank, and brand growth.

Job Description

Responsibilities

  • Partner with brand managers and content teams to drive testing, reporting, optimization, and performance analysis across paid media channels.
  • Own hands-on, high-touch campaign management across Amazon and Chewy.
  • Manage a multi-million-dollar paid media budget with a strong focus on efficiency and incrementality.
  • Collaborate with Amazon and agency partners to manage paid media across Search and Programmatic (DSP), developing and executing campaigns that deliver highly incremental return.
  • Lead and manage a team of 3–5 paid media coordinators supporting four brands across the adult, infant, and pet nutritional care categories.
  • Leverage Amazon Marketing Cloud (AMC) to unlock advanced audience insights, measure cross-channel impact, and optimize media performance through data-driven analysis.
  • Generate weekly performance reports, conduct in-depth analyses, and translate insights into actionable optimization strategies to improve channel performance.
  • Proactively develop creative and media strategies that improve indexing, search rank, and product run rates through both paid and organic levers, driving overall brand growth and visibility.

Requirements

  • 5+ years of hands-on experiencing managing Amazon advertising and performance reporting, required.
  • 1+ years of direct people management experience, required.
  • 3+ years of Amazon listing and account management experience, required.
  • Experience managing Chewy paid media, both onsite and offsite
  • Demonstrated ability to defend media choices both analytically and critically, taking all business objectives and marketing goals into consideration.
  • Strong (written and verbal) communication and interpersonal skills.
  • Ability to communicate clearly and collaboratively with internal and external partner.
  • Strong relationship building skills.

Preferred

  • Familiarity with Amazon Marketing Cloud (AMC) for data-driven optimization.
Zesty Paws (part of H&H Group) logo

Zesty Paws (part of H&H Group)

2.4 Glassdoor

For every amazing thing that pets do to bring happiness to our lives, it’s only right that we do our part to show them how much we appreciate their companionship. At Zesty Paws®, we’ve made it our mission to help pet parents do just that.Through extensive research and a deep-seated passion for pet wellness, Zesty Paws® specializes in providing premium products that are formulated with one important goal in mind – to keep our loving pets as strong as the bond they share with us.With a company culture rooted in passion, quality, transparency, and innovation, we are committed to making wellness more achievable and enjoyable for the four-legged member of your family.Recognized by the Orlando Sentinel and The Orlando Business Journal as one of the best places to work, Zesty Paws, exhibits a startup culture that is highly collaborative, challenging, and fast-paced. We encourage each individual team member to strongly impact the growth and direction of our success through their hands-on contributions. For this reason, we value personal and professional growth and never shy away from rewarding smart work.We also recognize our team members’ commitment to Zesty Paw’s growth and success by offering competitive benefits such as paid time off, flexible work hours, a casual dress code, and team outings where you enjoy hanging out with your co-workers. And while hard work and a strong work ethic are an integral part of our culture, we balance this with a fun work environment.

Founded in 2015
Orlando, Florida, USA
78 employees (7 in marketing)
28% recommend to a friend

Traffic Signals

Monthly Visitors
89.3K
Monthly Google Ads Budget
$681
Traffic Source Mix
Search
44.4%
Direct
44.5%
Referral
5.9%
Social
3.9%
Paid
1.1%

Headcount Trend

Current headcount: ~79

Marketing Team

Marketing Team Size
7 (9% of company)

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