Amazon Marketing Manager

Responsibilities

• - Own Amazon advertising across Sponsored Products, Sponsored Brands, and Sponsored Display. Set budgets, bids, and targets, and report on ACOS, TACOS, and contribution after ads.
• - Build and refresh the Amazon Brand Store and A+ Content so each character line has a clear story and a reason to buy.
• - Plan listing strategy for new and existing SKUs: titles, images, keywords, and launch timing. Hand day-to-day listing updates to the e-commerce team and check the result.
• - Run product launches and seasonal pushes (gifting, back to school, holidays) with merchandising, so ads do not outrun inventory.
• - Watch account health, Brand Registry, suppressed listings, and reviews, and fix issues that hurt conversion or buy box.
• - Track a weekly scorecard for leadership: sales, ad spend, ACOS, TACOS, conversion, and inventory risk on the top SKUs.
• - Coordinate with wholesale so Amazon pricing and promotions do not undercut key retail accounts.

Requirements

• - Hands-on ownership of an Amazon Seller Central account and its advertising, not just campaign support.
• - A track record growing a consumer brand on Amazon, ideally toys, gifts, plush, or licensed character products, across a large SKU set.
• - Comfort reading advertising and retail numbers and changing spend when they move.
• - Clear written English. Korean is a plus.
• - Experience with FBA, A+ Content, and Brand Store.

Preferred

• - Shopify and Google Ads, enough to partner with the team that runs them.
• - Experience selling both direct-to-consumer and wholesale, and knowing where those channels conflict.