Responsibilities: Develop, execute, and optimize Amazon Advertising strategies that drive sales growth, profitability, and brand awareness. Manage Amazon advertising campaigns across: Sponsored Products; Sponsored Brands; Sponsored Display; Amazon DSP (preferred) Own campaign planning, launch, optimization, and ongoing performance management throughout the campaign lifecycle. Conduct continuous keyword research, search term analysis, audience targeting, bid management, and campaign restructuring to improve advertising efficiency. Monitor campaign performance daily and proactively optimize key performance metrics including: ROAS; ACOS; TACOS; CTR; Conversion Rate; CPC Analyze advertising performance, customer behavior, competitive activity, and marketplace trends to identify growth opportunities and recommend strategic initiatives. Build recurring reporting dashboards and present actionable insights, optimization results, and future recommendations to stakeholders. Partner closely with Amazon Account Managers, Brand Marketing, Creative, Product Marketing, and E-commerce teams to align advertising initiatives with product launches, promotions, seasonal events, and overall business objectives. Test and evaluate new Amazon advertising features, targeting capabilities, campaign types, and beta programs to continuously improve campaign performance. Manage advertising budgets responsibly while maximizing return on investment. Stay current on Amazon Advertising platform updates, best practices, industry trends, and emerging technologies.