Alumni Marketing and Communications Specialist

Responsibilities

• Alumni Marketing Communications (Campaigns, Content & Digital Strategy): Independently creates and publishes engaging content for alumni audiences across email, social media, and web, including newsletters, stories, profiles, and event communications. Develops targeted campaigns that promote alumni programs and strengthen alumni relationships; builds segmented email campaigns, manages social content, and maintains alumni web pages in Drupal. Collaborates with campus partners on digital strategy and messaging, maintains the communications calendar, and ensures content meets university style, accessibility, and brand standards.
• Alumni Inquiries & Constituent Support: Serves as the first point of contact for daily email, phone, social media, and other inquiries to CSULB Alumni, responding to inquiries or routing them to the appropriate staff or campus office. Serves as a resource on alumni programs and services.
• Analytics, Research & Reporting: Tracks, analyzes, and reports email, social media, web, and event metrics, including maintaining a monthly social media tracker, to identify trends and inform messaging. Ensures alumni communications are tracked and coded in CRM for CASE Alumni Engagement Metrics reporting. Designs, distributes, and analyzes web forms and surveys to assess alumni engagement strategies.
• Brand, Creative & Media Support: Serves as lead liaison to Strategic Communications to develop and produce print, digital, and social media assets for alumni engagement and the Alumni Center. Coordinates with vendors on production, licensing, and brand compliance; supports media relations for alumni stories.
• Supports division-wide events and activities, stays current on marketing and communications best practices

Requirements

• Equivalent to a bachelor’s degree in a related field (e.g., Communications, Journalism, Marketing, Public Relations, English) and two years of relevant experience in marketing, communications, or public relations.

Preferred

• Experience in alumni relations, advancement, or higher-education marketing and communications.
• Experience with a constituent relationship management (CRM) system, preferably Ellucian Advance, and with email marketing platforms.
• Experience with Drupal or a similar web content management system.
• Portfolio demonstrating strong writing, storytelling, and multi-channel campaign work.
• Proficiency with Adobe Creative Cloud (e.g., InDesign, Photoshop, Premiere/Express) or similar design and video tools.

Benefits

• Paid Time Off: Up to 24 vacation days per year (based on employee group and/or length of service), 14 paid holidays, and 12 sick days annually with unlimited accrual.
• Health Coverage: A variety of medical, dental, and vision plans.
• Retirement Plans: Participation in the CalPERS defined benefit plan, along with voluntary savings options such as 403(b), 401(k), and 457 plans.
• Educational Benefits: Tuition fee waiver programs for eligible employees; dependent eligibility varies by employee group and bargaining unit.
• Employee Assistance Program (EAP): Confidential counseling and support services for employees and their families.
• Additional Benefits: Wellness programs, professional development opportunities, and insurance options including life, disability, and pet insurance.