Responsibilities - Support the execution of Altra’s social media strategy across TikTok, Instagram, Facebook, YouTube, Strava, and emerging platforms, helping adapt content for channel-specific needs. - Assist in managing Altra’s TikTok presence by identifying trends, supporting content ideation, and helping execute native, platform-first storytelling. - Support creator content production by coordinating creator outreach, managing content timelines, and helping ensure delivery of high-volume content for TikTok and other social platforms. - Work with creators, athletes, and ambassadors to support briefing, scheduling, asset collection, and content approvals. - Help develop social content ideas in partnership with the Social Media & Community Manager and Creative team, grounded in culture, sport, and community storytelling. - Assist the Sports Marketing team in supporting athlete ambassador initiatives, including content coordination and social amplification. - Stay plugged into social and cultural trends to help surface relevant ideas, formats, and opportunities for the brand. - Maintain and update social and community content calendars to ensure alignment across campaigns, product launches, and community moments. - Capture and edit lightweight iPhone content from events, activations, and community experiences to support real-time storytelling. - Help organize and track creator deliverables, social assets, and campaign timelines. - Support budget tracking, partnership documentation, and coordination of agreements with internal teams. - Assist in compiling performance insights, community learnings, and content recaps to inform future programming. - Support development and execution of grassroots marketing programs with diverse and women’s run clubs, events, and community partners in growth markets. - Assist in operationalizing partnerships with organizations such as RIDC, Run for Public Lands, Trust for Public Lands, and Freestone Endurance alongside the broader marketing team. - Support execution of the product seeding program, helping manage creator lists, shipments, and follow-up content tracking. Requirements - 2+ years in social media, influencer/creator marketing, or related roles - Strong interest in TikTok, short-form video, and creator-led content - Experience supporting creator workflows from coordination to delivery - Highly organized; able to manage timelines, deliverables, and multiple projects - Solid understanding of social platforms and what drives engagement - Familiar with tools like Sprinklr, CreatorIQ, and project management platforms (e.g., Wrike) - Ability to contribute to creative briefs and support execution across teams and partners - Experience in supporting social impact, purpose-driven, or community initiatives - Ability to help integrate storytelling around brand purpose, inclusion, and community - Comfortable working with nonprofit partners, grassroots orgs, or community-led programs - Strong communication and collaboration skills - agile and adaptable in fast-moving campaign environments Nice_to_have - Passion for running and outdoor culture - Experience creating or editing short-form content - Strong grasp of TikTok trends and creator ecosystems - Exposure to run clubs, endurance sports, or community-driven marketing Benefits - Benefits at VF Corporation : You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process. - P lease note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws. - VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law. - Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.