Alternatives Content Marketer- Vice President

Responsibilities

• Own the marketing strategy and content roadmap for the partnership with client’s alternatives channel, aligned to business priorities, sales objectives, product launches and advisor adoption goals.
• Develop proactive ideas and content event programs -that expand advisor understanding, engagement and use of alternatives.
• Partner closely with business stakeholders to identify audience needs, adoption barriers and commercial opportunities.
• Translate alternative investment strategies, products and platform capabilities into differentiated, accessible messaging for advisors and their clients.
• Create and oversee short and long-form content, presentations, campaigns and advisor resources.
• Design programs that help advisors progress from foundational learning to confident client conversations and implementation, including tiered education for fundamental, intermediate and advanced audiences.
• Partner with iCapital Research and other subject matter experts to turn timely insights into relevant, channel-ready content and activation opportunities.
• Establish a disciplined content and campaign calendar that balances education, market-relevant insights, product priorities and sales enablement needs.

Requirements

• 10+ years of relevant experience in marketing strategy, content marketing, product marketing or sales enablement, preferably within asset management, private markets or wealth management
• Bachelor's degree in marketing, finance or a related field; CFA or CAIA designation is a plus
• Strong knowledge of alternative investments and the wealth management ecosystem; specialized asset class and/or product expertise
• Demonstrated ability to develop marketing strategies that support advisor engagement, product adoption and commercial growth
• Strong understanding of financial advisors, intermediary distribution, advisor education and the role of content across the client journey
• Exceptional writing, editing, positioning and storytelling skills, with the ability to simplify complex investment concepts
• Proactive, solutions-oriented approach and the judgment to identify opportunities, set priorities and advance work in a fast paced and complex environment
• Strong analytical and project management skills, including the ability to connect marketing activity to measurable business outcomes
• Able to manage multiple priorities while maintaining a high standard of quality, responsiveness and accountability

Benefits

• The base salary range for this role is $165,000 to $185,000. iCapital offers a compensation package which includes salary, equity for all full-time employees, and an annual performance bonus. Employees also receive a comprehensive benefits package that includes an employer matched retirement plan, generously subsidized healthcare with 100% employer paid dental, vision, telemedicine, and virtual mental health counseling, parental leave, and unlimited paid time off (PTO).