Responsibilities

• Lead the marketing strategy and execution for the strategic partnership with Eaton.
• Develop and drive the joint go-to-market strategy to achieve shared pipeline and revenue objectives, translating business priorities into impactful messaging, offers, campaigns, and sales activation programs.
• Identify priority markets, customer segments, use cases, and growth opportunities, while building integrated marketing initiatives across campaigns, account-based marketing, events, webinars, and strategic customer programs.
• Working closely with stakeholders across ChargePoint and Eaton, establish a consistent operating cadence, align priorities, evaluate performance, and optimize programs to deliver measurable business results.

Requirements

• 7+ years of B2B marketing experience.
• Experience in alliance, partner, channel, field, or demand generation marketing.
• Experience leading marketing initiatives for a strategic technology, ecosystem, or channel partnership.
• Demonstrated success developing integrated marketing programs that generate demand and measurable pipeline.
• Strong understanding of B2B go-to-market strategies, sales activation, and demand generation.
• Proven ability to manage and influence stakeholders across complex organizations.
• Ability to translate strategy into execution and drive programs across multiple teams.

Preferred

• Experience in EV charging, energy, electrical infrastructure, technology, or other complex B2B markets.

Benefits

• The company offers a comprehensive benefits package including health, dental, and vision insurance; 401(k); paid time off; parental leave; life and disability insurance; and wellness resources.