Aimbridge Corporate - E-Commerce Manager at Aimbridge Hospitality | Plano, TX

Aimbridge Hospitality

Aimbridge Corporate - E-Commerce Manager

Plano, TX (Unknown)

Salary Not AvailableMid Level4+ years exp

Posted 5 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive E‑Marketing and online revenue strategies for assigned hotels, coordinating SEO/SEM, OTA management, and direct-booking initiatives to maximize RevPAR.

Own hotel-specific e‑commerce and online marketing strategy including SEO/SEM, OTA management, and reputation oversight.
Must-have: 4+ years in hospitality online marketing and revenue management with proven results.
Standout: Leadership across cross-functional teams with data-driven decision making.

Job Description

Responsibilities

Serve as the lead advisor on E-Commerce and online marketing disciplines for assigned hotels; provide communication, training and education to GMs and Sales staff to raise awareness and motivation toward E‑Marketing.
Analyze hotel-specific needs and create strategies and tactics for increasing revenue, including SEO/SEM, display, pay-per-click, email marketing and paid search.
Monitor and manage relationships with OTAs, GDS and brand websites.
Be the point-person for reputation management; review social pages and respond to reviews on Trip Advisor, Google Plus and other sites.
Audit each hotel's online presence for imagery, content accuracy and functional links.
Develop location-specific strategies to meet or exceed revenue and market share goals.
Oversee inventory controls and address booking volume from third-party internet companies and central reservations.
Maintain electronic distribution strategies including online content, market manager relationships, OTAs and GDS distribution.
Review rooms inventory and rate controls in central reservation systems.
Collaborate with a web vendor to optimize SEO, ensuring properties maximize search engine traffic.
Grow online bookings for group, meeting and catering business for assigned properties.
Support brand direct booking strategies to shift OTA bookings; identify opportunities to increase visitors and conversions.
Generate and communicate analytic reports; assist in action plans based on data.
Discuss trends and sales strategy; review results, upcoming events and occupancy/RevPAR action plans.
Develop seasonal pricing and ensure consistency across distribution channels.
Complete weekly booking pace and month-end statistics; provide critical analysis on performance versus forecasts.
Travel to assigned hotels or offices for training and meetings as needed.
Perform other tasks as assigned by Operations.

Requirements

Marketing degree or relevant education/experience.
4 years in online marketing and revenue management within the hotel industry; experience with major brands is a major plus.
Strong understanding of traditional and online marketing mediums with experience in distributed marketing and business development.
Background in SEO, PPC, display advertising and email marketing.
Excellent computer literacy and ability to navigate databases, browsers, email and spreadsheets.
Experience with Property Management Systems and Computer Reservations Systems; IQ Ware experience is a plus.
Exceptional guest-service orientation with strong follow-up and attention to detail.
Reliable, responsible with strong organizational skills.
Proven leadership in helping teams meet performance goals.
Ability to work independently and as part of a team; strong multi-tasking in a fast-paced environment.
Willingness to travel periodically for training and business activities.

Preferred

Experience with major hospitality brands (Marriott, Hilton, Choice, Starwood, etc.) is a major plus.
IQ Ware experience is a plus.

Aimbridge Hospitality

At Aimbridge, hospitality is at the heart of everything we do. As the world's leading global hospitality management company, we are dedicated to being the most trusted hotel operator and employer in the industry. With a portfolio of over 80 respected hotel brands and a commitment to creating exceptional guest experiences, we focus on strong relationships with our partners and creating a strong culture for our team members. Join us in setting the new standard for hospitality excellence, where trust is the foundation of our success story.Aimbridge is a place for growth. Associates can join at any level and rise to be their best while helping to define hospitality with a global leader. Here, people can learn while they earn with some of the best team members around. We encourage our talent to become better and grow every day by providing access to the training and technology they need to shine.At Aimbridge, people can take their careers to the next level, knowing they’ll have our strength and size to back them up. Our passion to innovate and grow as a best-in-class hospitality services organization means there are more ways to build your strengths and capabilities. Our team-oriented environments are filled with people who are succeeding together as they develop and strengthen skills through our onboarding and industry-leading training. Employees’ commitment to guests, owners, and each other is the foundation of our shared success.Aimbridge is the kind of place people describe as a community with shared values. We aspire to make all of the locations we manage feel like places where everyone belongs. Our properties and workplaces are often right down the street in the neighborhoods in which our people live. Team members are as diverse as the properties in which we operate. We have an inclusive workplace that ensures collaboration and support. Together we extend this welcoming spirit to every person and place we serve.

Founded in 2003

Plano, Texas, USA

7.5K employees (76 in marketing)

www.aimbridgehospitality.com