Principal Growth Manager - SEO/AEO
Achieve
Tempe, AZ (Remote)
$140K/yr - $200K/yrIn-houseFull-timeSenior level10+ years exp.
23 hrs ago
AI Search & SEO Manager
Pleasanton, CA (On-site)
$140K/yr – $174K/yrMid Level5+ years expFull time
Posted 3 weeks ago
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Job Summary
Own the AI search and SEO engine across AEO, GEO, and AIO to secure Vagaro’s visibility in traditional SERPs and new generative surfaces, while aligning cross-functional teams around a data-driven AI-first strategy.
- Strategic ownership: AI search across AEO/GEO/AIO and emerging surfaces, with end-to-end measurement.
- Tech-content partnership: lead technical SEO with engineering and co-create topic clusters and content briefs with product and content teams.
- GTM integration: feed AI/SEO insights into paid, product, brand, and lifecycle plans to improve visibility and conversions.
Job Description
Responsibilities
- We're looking for an AI Search & SEO Manager to own Vagaro's organic search presence and lead our strategy across the rapidly evolving AI search landscape. This is a high-impact, cross-functional role sitting at the intersection of marketing, content, product, and growth.
- Traditional search remains critical, but the way people discover products and services is fundamentally changing. AI-generated answers, generative search experiences, and LLM-powered assistants are increasingly the first (and sometimes only) touchpoint between a user and our brand. You'll ensure Vagaro shows up — and shows up well — everywhere that matters: classic SERPs, AI Overviews, generative engine results, and LLM responses.
- This role is based onsite in Pleasanton, CA Monday through Friday
- AI Search (AEO · GEO · AIO)
- Develop and own Vagaro's strategy across answer engine optimization (AEO), generative engine optimization (GEO), and AI overview optimization (AIO)
- Optimize content to be cited, summarized, and recommended by AI-powered search surfaces including Google AI Overviews, Perplexity, ChatGPT, Gemini, and Claude
- Build entity authority and structured knowledge so Vagaro is accurately and favorably represented across LLMs and generative experiences
- Manage the technical foundations of AI search visibility — including structured data implementation, entity optimization across third-party data sources, content formatting for AI parseability, and crawler access policies for LLM bots
- Define and track emerging AI search metrics — LLM citation frequency, AI overview inclusion rate, share of generative voice — and develop internal reporting frameworks as measurement standards mature
- Monitor the AI search landscape proactively and adapt strategy as new surfaces, models, and behaviors emerge
Vagaro
At Vagaro, we're passionate about empowering businesses in the beauty, fitness, and wellness industries to thrive. We understand the unique challenges of these businesses, because we have industry veterans in-house. From juggling schedules to managing payments, we've been there – and that's why we built Vagaro, an all-in-one platform that streamlines operations, boosts bookings, and drives growth. With over 83,000 businesses relying on Vagaro every day, we're a pioneer in mobile app and desktop business management software. Our unique platform is crafted for solo entrepreneurs to growing enterprises, delivering innovation and practicality directly into the hands of businesses. We empower businesses to focus on what they do best - serving their clients and delivering exceptional experiences. We're more than just software; we're a community of passionate entrepreneurs, supporting each other's success on the journey to building thriving businesses. Join us in revolutionizing the beauty, wellness, & fitness industry, where every day is a chance to make a lasting impact, collaborate with brilliant minds, & shape the future of a dynamic and thriving company.
