Responsibilities

• Support the creation and launch of integrated campaigns across digital, paid media, email and social channels.
• Translate campaign messaging and positioning into channel-ready assets and activation plans.
• Own campaign calendars, milestones, briefs, asset trackers and launch checklists.
• Coordinate with campaign management, Product Marketing, Centres of Excellence and sales activation teams.
• Work with creative agency partners to manage assets, feedback and timely delivery.
• Manage quality assurance, approvals, hand-offs and go-live readiness.
• Monitor live campaign performance and support monthly, quarterly and post-campaign reporting.
• Use campaign insight to recommend practical optimizations and improve future execution.

Requirements

• Experience in marketing or campaign execution with clear evidence of personal ownership.
• Understanding of integrated marketing and digital channels, including paid media, email and social.
• Strong project management and organizational skills, with close attention to detail and deadlines.
• Confidence coordinating work across internal teams and external agency partners.
• Ability to use campaign metrics and reporting to identify insight and support optimization.
• Clear written and verbal communication, with a collaborative working style.
• A proactive and curious approach, including comfort finding answers and progressing work amid ambiguity.
• Ability to work in a fast-paced environment with shifting priorities.
• Bachelor’s degree in marketing, communications, business or a related field.
• Experience in higher education, advertising agencies, B2B marketing or the US education market is helpful but not essential.