Responsibilities

• Own Legion’s organic growth number across qualified organic sessions, eligibility completions, scheduled visits, completed visits, CAC payback, contribution margin, LTV, retention, and reactivation.
• Build Legion’s SEO and AI-search strategy across high-intent psychiatry, anxiety, depression, medication management, refills, insurance-covered care, state-specific psychiatry access, and fast mental health care.
• Win visibility in traditional SERPs and AI answer surfaces, including Google AI Overviews, AI Mode, ChatGPT Search, Perplexity, Claude, Gemini, and Bing/Copilot.
• Build a content engine that uses AI for research, outlines, briefs, refreshes, and QA support without producing low-value scaled content. Every clinical page must be accurate, useful, reviewed, and compliant.
• Create authoritative, non-commodity content with clinician review, clear authorship, citations, updated dates, medical review workflows, and patient-first explanations.
• Own technical SEO: crawlability, indexation, internal linking, canonicalization, sitemaps, robots.txt, AI crawler access, structured data, Core Web Vitals, JavaScript rendering, and server-log analysis.
• Maintain AI-search crawl visibility for relevant bots, including Googlebot, Bingbot, OAI-SearchBot, PerplexityBot, Claude-SearchBot, and user-triggered retrieval agents where appropriate.
• Build location and service-page systems that rank for high-intent searches like “psychiatrist in Dallas,” “online psychiatrist Texas,” “anxiety medication refill,” and “insurance-covered psychiatry.”
• Own conversion from organic visit to appointment: page templates, trust modules, insurance and price messaging, clinician credibility, scheduling CTAs, intake abandonment, and A/B testing.
• Build dashboards that connect organic and AI-search visibility to eligibility completions, booked first visits, completed visits, LTV, payback, and retention.
• Partner with product, data, clinical, legal, compliance, and operations to move fast without compromising patient trust, clinical quality, HIPAA safety, or healthcare marketing rules.
• Build the operating system for organic growth: weekly search reviews, content roadmap, technical SEO backlog, citation monitoring, refresh cycles, experiment tracking, and budget pacing.

Requirements

• 5+ years driving SEO, organic growth, content growth, or AI-search visibility for a consumer, healthcare, marketplace, fintech, subscription, telehealth, wellness, or other regulated company.
• Direct ownership of organic growth tied to revenue, leads, bookings, appointments, or other business outcomes.
• Deep technical SEO experience across crawl/indexation, internal linking, JavaScript SEO, structured data, Core Web Vitals, server logs, schema, canonicalization, and site architecture.
• Strong understanding of 2026 AI-search behavior: query fan-out, answer citations, crawler access, retrieval systems, entity authority, third-party source influence, and AI visibility tracking.
• Experience building AI-assisted content workflows with human review, fact-checking, source control, editorial QA, and clinical or expert approval.
• Strong healthcare judgment. You understand that psychiatry content is YMYL content, and that accuracy, trust, patient expectations, claims, privacy, and review workflows matter.
• Comfortable with tools such as Google Search Console, GA4, PostHog, Ahrefs/Semrush, Screaming Frog/Sitebulb, BigQuery, Looker/Hex, Webflow/Next.js, Figma, Airtable, Clay, n8n, AirOps, LLM workflows, and AI visibility tools.
• Able to write and edit strong page briefs, outlines, hooks, metadata, landing page copy, internal links, and conversion-focused content.
• Comfortable making lightweight code/content changes yourself or briefing engineering clearly.
• Low ego, high urgency, founder-level ownership. You can build the roadmap Monday, fix indexation Tuesday, rewrite a landing page Wednesday, and cut low-quality content Thursday.

Nice to have

• Low ego, high urgency, founder-level ownership. You can build the roadmap Monday, fix indexation Tuesday, rewrite a landing page Wednesday, and cut low-quality content Thursday.