AI Product Manager, Growth Marketing

Responsibilities

• Map how geo, audience, creative, spend, measurement, experimentation, and platform constraints interact; establish an operating model that turns those signals into hypotheses, tests, and clear kill/scale decisions, with agents supporting execution.
• Build a deep understanding of onboarding and activation, and how paid acquisition connects to downstream user quality; partner with Growth PM and Ecosystems PM on meaningful improvements.
• Establish how AI and agents can strengthen the end-to-end decision system—from analysis and hypothesis generation to creative and audience development, experiment QA, and reusable workflows—improving decision quality, not only execution speed.
• Graduate the program from managing the experimental budget to managing the majority of paid spend, while maintaining efficiency and Notion’s quality bar for ad creative.
• Establish stronger measurement and a clear, connected view of which experiments move which metrics, why they work, and how results vary by user cohort; use that understanding to shape more personalized experiences.
• Turn the system into a repeatable model for Demand Generation, raising the standard for experimentation, measurement, and agentic marketing infrastructure across the organization.

Requirements

• Strong systems fluency across APIs, automation pipelines, and agentic systems. You can see how platform integrations, data, measurement, workflows, and constraints fit together; shape sound architecture and tradeoffs; and partner credibly with technical teams to make the system reliable.
• Deep paid-growth subject matter expertise across platforms such as Meta, LinkedIn, and Google. You understand how channel mechanics, budgets, audiences, creative, and performance interact, and can connect those dynamics to real marketing outcomes.
• Expert measurement and performance-analysis judgment: you can interpret geo, cohort, creative, and spend signals in context, identify meaningful patterns, understand what is driving them, and make clear kill/scale decisions.
• Strong product and systems judgment across technical and marketing domains, with the ability to connect the parts into a coherent strategy and translate an ambiguous frontier into a system with a high quality bar.
• High-agency cross-functional ownership: you can work across BizOps, Strat Fin, Growth, Ecosystems, and Marketing to align decisions and deliver the full loop from strategy through operating model and infrastructure to outcomes.