AI Marketing Strategy & Activation, Vice President

Responsibilities

• Develop the Enterprise AI Go-to-Market Approach
• Develop and evolve the go-to-market approach for State Street's enterprise AI story, defining priority audiences, messages, channels, market moments and activation opportunities.
• Translate the enterprise AI strategy into a focused marketing roadmap across businesses, regions and client segments.
• Identify opportunities to strengthen State Street's differentiation and visibility in the market, with a focus on tangible client and business outcomes.
• Identify, develop and promote stories that demonstrate how clients benefit from State Street's AI advancements.
• Partner with senior stakeholders across Technology, Product, and the business lines to align priorities, proof points and activation plans.
• Identify and Activate Paid, Earned and Owned Opportunities
• Identify, prioritize and coordinate a strategic pipeline of paid, earned and owned opportunities that elevates State Street's enterprise AI profile.
• In partnership with the relevant specialist teams, identify and evaluate media opportunities, industry events, sponsorships, partnerships, research initiatives, awards, executive forums and other high-value platforms.
• Partner with Corporate Communications to identify and support earned opportunities, and with Brand, Digital and Media teams to coordinate paid and owned activation.

Requirements

• At least 5 years of experience in B2B marketing, go-to-market strategy, industry marketing, integrated marketing, strategic communications or a related discipline.
• Experience in financial services, technology, fintech, professional services or another complex B2B environment.
• Demonstrated ability to develop marketing strategies and turn them into integrated activation plans.
• Experience working across both marketing and communications disciplines, with the judgement to coordinate specialist teams while respecting clear functional ownership.
• Excellent storytelling, messaging and writing skills, with the ability to simplify complex business and technology topics.
• Strong stakeholder management and influencing skills, including experience working across matrixed teams and with senior leaders.
• Commercial judgement, intellectual curiosity and the ability to connect market trends to business priorities.

Preferred

• Experience promoting AI, data, technology, digital transformation or innovation-related capabilities is a distinct advantage.
• Experience supporting executive positioning, industry engagement or major market activations.
• Global marketing experience across multiple regions, audiences or business lines.
• Familiarity with responsible AI, governance and trust considerations in regulated industries.

Benefits

• Employees are eligible to participate in State Street’s comprehensive benefits program, which includes: our retirement savings plan (401K) with company match; insurance coverage including basic life, medical, dental, vision, long-term disability, and other optional additional coverages; paid-time off including vacation, sick leave, short term disability, and family care responsibilities; access to our Employee Assistance Program; incentive compensation including eligibility for annual performance-based awards (excluding certain sales roles subject to sales incentive plans); and, eligibility for certain tax advantaged savings plans.