AI Marketing Director

Farmington Hills, MI (On-site)

$100K/yr – $125K/yrSenior Level5+ years expFull time

Posted 5 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own demand-gen and AI driven marketing execution for enterprise services, with a focus on CIO/CTO buyers and channel partners.

  • Demand Gen: build campaigns for enterprise buyers and channel partners
  • AI Marketing: automate content, SEO, social, and email personalization
  • Funnel & lead: optimize funnel, scoring, and nurture to lift conversion

Job Description

Responsibilities

  • Demand Generation
  • Generate qualified leads for enterprise consulting services
  • Build campaigns targeting CIOs, CTOs, business leaders, and AI executives
  • Create campaigns for VAR, MSP, and channel partners
  • Optimize marketing funnel performance
  • Manage lead scoring
  • Improve conversion rates
  • Build nurture campaigns
  • AI Marketing Automation
  • Continuously identify opportunities where AI can automate marketing

Requirements

  • 5–10+ years in B2B technology marketing with demonstrated AI-driven execution
  • B2B technology marketing
  • Demand generation
  • SEO
  • SEM
  • PPC
  • Email marketing
  • Marketing automation
  • ABM
  • Lead nurturing

Preferred

  • AI consulting
  • Microsoft solutions
  • Azure
  • Data platforms
  • Managed Services
  • Cloud
  • Enterprise software
  • Channel programs
  • VAR/MSP ecosystems
Softura logo

Softura

3.7 Glassdoor

Softura is an organization that specializes in providing state-of-the-art software solutions on a wide range of platforms to simplify any un-scalable process. Our team is comprised of professionals who are certified and well qualified in any IT development. We have an advanced research and development facility located in Chennai, India, producing high quality, cutting-edge technology solutions, utilizing a continuous on-shore/off-shore development schedule. Softura offers full circle custom software programming services including web, mobile, and desktop applications. Softura offers onsite, offsite and offshore software development services.

Founded in 1997
Farmington, Michigan, USA
548 employees (32 in marketing)
71% recommend to a friend
83% CEO approval

Traffic Signals

Monthly Visitors
5.6K
Monthly Google Ads Budget
$39
Traffic Source Mix
Search
32.8%
Direct
33.5%
Referral
26.9%
Social
5.7%
Paid
1%

Headcount Trend

Current headcount: ~548

Marketing Team

Marketing Team Size
12 (2% of company)
Marketing Roles Posted (Last 30 Days)
1