AI Marketing & Creative Specialist at Park Avenue Wholesale/Buffalo Outdoors | Buffalo, NY | $60K/yr – $80K/yr

AI Marketing & Creative Specialist

Buffalo, NY (On-site)

$60K/yr – $80K/yrMid Level2+ years expFull time

Posted 6 weeks ago

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Job Summary

Own AI-driven marketing content and multi-channel campaigns, turning product briefs into scalable creative across email, social, and site experiences.

Lead AI-assisted content creation and visuals for campaigns, product briefs, and catalog materials.
Coordinate end-to-end marketing workflows across email, social, and web to drive promotions and merchandising.
Stay ahead on AI tech and best practices to improve efficiency and output across channels.

Job Description

Responsibilities

Develop and execute marketing campaigns
Create email marketing campaigns and promotions
Manage social media content and scheduling
Assist with trade show and event marketing
Coordinate product photography and lifestyle imagery
Design digital ads, website banners, and social content
Create product mockups and presentations
Develop catalogs, line sheets, and sales materials
Support packaging and product branding initiatives
Utilize AI tools to create marketing content and imagery

Requirements

2+ years of experience in marketing, graphic design, or related field
Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign)
Strong written and verbal communication skills
Excellent organization and project management abilities
Ability to manage multiple projects simultaneously

Preferred

Experience with AI platforms such as ChatGPT, Midjourney, Adobe Firefly, Canva AI, or similar tools
Experience with Shopify, BigCommerce, or e-commerce platforms
Email marketing experience
Photography or video editing skills
Knowledge of SEO and digital marketing analytics