Responsibilities

• Develop and execute multi-channel demand generation strategies and campaigns (paid media, content syndication, email nurturing, webinars, and ABM) that consistently deliver qualified leads and pipeline.
• Own performance marketing channels, including LinkedIn Ads, Google Ads, retargeting, and content promotion — continuously testing, optimizing, and scaling for ROI and pipeline velocity.
• Lead Account-Based Marketing (ABM) programs in close partnership with Sales to accelerate high-value opportunities.
• Drive organic growth by delivering strong SEO and AEO results. Optimize website content, technical structure, and assets to improve visibility in traditional search engines as well as AI-powered answer engines (e.g., ChatGPT, Perplexity, Google AI Overviews, Claude, etc.), ensuring Diagrid ranks for high-intent developer and infrastructure queries.
• Reporting & Analytics: Build, maintain, and present comprehensive reporting dashboards covering campaign performance, pipeline attribution, MQL-to-SQL conversion, event ROI, social engagement, SEO/AEO performance, and overall marketing contribution to revenue. Deliver actionable insights and recommendations to marketing, sales, and executive leadership on a regular cadence.
• Work hand-in-hand with the Product Marketing team to align campaigns with product positioning, develop technically accurate and compelling messaging, co-create content and assets, and ensure all demand programs resonate deeply with platform engineers, AI/ML teams, and enterprise infrastructure buyers.
• Act as a data-driven builder: experiment relentlessly, measure everything, and iterate quickly to scale what works in a resource-efficient startup environment.
• Proactively create and lead AI strategies for all dimensions of Marketing using AI-tools (Claude, Grok, ChatGPT, etc.) to accelerate top-of-funnel growth and optimize for conversion.

Requirements

• 5 - 10+ years of demand generation or growth marketing experience in B2B SaaS, ideally in developer tools, infrastructure, cloud-native platforms, Kubernetes, workflows, or AI infrastructure.
• Proven track record of building and scaling demand programs that deliver measurable pipeline and revenue impact (not just vanity metrics).
• Hands-on expertise with performance marketing (LinkedIn Ads and Google Ads a must), ABM, event marketing, and marketing automation platforms (HubSpot strongly preferred).
• Strong analytical and reporting skills with experience using Google Analytics, HubSpot, LinkedIn Campaign Manager, and BI tools.
• Excellent project management, cross-functional collaboration, and communication skills.
• Builder mentality — comfortable wearing multiple hats and thriving in a fast-paced, remote startup.
• Experience working in a dynamic international environment with employees and customers spread throughout the globe.

Preferred

• Genuine passion for developer marketing and open-source-adjacent ecosystems is a big plus.