Responsibilities

• Drive advancements in content strategy, development, and optimization through the thoughtful application of AI and human expertise.
• Define how content strategy should evolve as customers increasingly engage with AI-powered experiences, conversational interfaces and emerging forms of content discovery.
• Partner across teams including Digital, SEO, Marketing Strategy, Social, Analytics and more to connect content strategy with broader customer and digital experiences.
• Help shape how content and product experiences work together to create seamless customer journeys.
• Identify opportunities to modernize content planning, creation, optimization, distribution, and measurement through AI-enabled workflows.
• Develop scalable frameworks, playbooks, templates, modular content approaches, and ways of working that help teams effectively apply AI within content marketing.
• Help shape and advance the organization's approach to content marketing in an AI-driven environment, identifying opportunities to scale successful practices, connect efforts across teams, and accelerate adoption of new ways of working.
• Connect AI-related content efforts across lines of business, sharing learnings and identifying opportunities for greater consistency, efficiency, and impact.
• See around corners and define the CMCOE approach in a world of AI and LLMs, translating insights into actionable recommendations and content strategies.
• Use data and AI-enabled analysis to better understand content performance and identify opportunities to improve engagement and business outcomes.

Requirements

• Turns ambiguity into action by stepping into undefined spaces, creating clarity, and building scalable strategies and frameworks from idea to implementation in matrixed environments
• Naturally curious and forward-looking with a passion for emerging technologies, evolving customer behavior, and the future of content marketing.
• 10+ years of experience in content marketing
• Strong content strategist with demonstrated experience translating business objectives, audience insights, and market trends into impactful content programs.
• Practical experience applying AI and LLMs to content planning, creation, optimization, research, and workflow improvement.
• Understanding of how AI, LLMs, evolving search behaviors, and emerging discovery experiences are reshaping content marketing and customer expectations.
• Experience using data, audience insights, and performance metrics to inform strategy and drive business outcomes.
• Experience developing content strategies across multiple channels and formats, including digital experiences, video, social, and emerging platforms.
• Success working in highly regulated environments and navigating complex stakeholder landscapes.
• Strong communication, presentation, and stakeholder management skills, with the ability to influence senior leaders and drive alignment across a matrixed organization.

Benefits

• This role is currently benefits eligible. We provide industry-leading benefits, access to paid time off, resources and support to our employees so they can make a genuine impact and contribute to the sustainable growth of our business and the communities we serve.