Responsibilities

• Format, upload, and publish content in the CMS while ensuring SEO standards and UX best practices are met by tagging and categorizing content consistently.
• Select, source, and create appropriate images or graphics for web and social content using tools like Canva or Adobe Express.
• Convert long-form editorial into multiple formats (e.g., newsletters, infographics, threads) and update evergreen content for accuracy and relevance.
• Work with brand editors to manage content calendars and ensure timely delivery through collaboration with writers and editors.
• Collaborate with developers or digital teams to implement site updates and troubleshoot technical issues.
• Use analytics tools to track content performance, maintain dashboards, and analyze traffic trends to identify gaps and opportunities.
• Develop insights from performance data to guide future content strategies and distribution plans.
• Build and send newsletters, conduct A/B tests, and monitor engagement metrics such as open rates and click-through rates.
• Write, edit, and schedule platform-specific posts, maintain brand voice, engage with audiences, and monitor competitors and trends.
• Maintain editorial standards across brands and actively contribute to planning meetings and content ideation.

Requirements

• Bachelor's Degree in English, Journalism, Communications or related field
• 3+ years Editorial experience
• Writing and Editing
• SEO and AI proficiency
• Understanding of SEO/GEO, analytics, AI, Social Media platforms
• Good communication skills
• Multi-tasker
• Commitment to data-driven decision making and audience growth
• Comfort with Metrics and Data collection

Preferred

• CMS and Newsletter experience preferred

Benefits

• We offer competitive benefits package including medical, dental, and vision
• 24/7 access to Telehealth services
• FSA and HSA pretax savings accounts
• Company paid life insurance and disability
• 401(k) with company match
• Paid parental leave
• A generous PTO policy
• 12 paid holidays
• Tuition assistance
• Professional growth opportunities through continuing education