Responsibilities

• Produce a high volume of content across formats - short-form video, long-form YouTube, static and video ads, LinkedIn posts, written pieces, landing page and email creative - using AI tooling to multiply your output well beyond what a traditional content team can match.
• Build the factory: repeatable systems and workflows (AI tooling, templates, freelancers, repurposing pipelines) so content scales without linearly scaling headcount.
• Run and optimize paid ads directly off the content you create (Meta, LinkedIn, Reddit, and beyond) - launch, test, read the data, iterate, kill losers, scale winners.
• Turn our raw material - product stories, customer wins, founder POV, data insights - into a constant stream of native, on-brand content.
• Move fast and ship daily, treating volume plus iteration speed as the advantage.

Requirements

• A track record of shipping high-volume, human-first content across multiple formats, with the receipts to show it moved a metric (pipeline, demos, CAC, signups).
• Hands-on paid media experience across Meta, LinkedIn, and similar - you can build campaigns, read performance data, and reallocate spend without waiting on anyone.
• AI-native by default - you instinctively reach for AI tools to produce, repurpose, and scale content end-to-end, without leaning on agencies, contractors, or a design team to get work out the door.
• A systems builder - you think in workflows and pipelines, not one-off deliverables, and you're energized by building the engine, not just feeding it.
• Founder mentality - you're here to build a function from 0 1, not inherit an existing team, playbook, or process.
• Comfort creating for a B2B audience of e-commerce and DTC operators - you understand what they care about and can speak their language natively.