Agentic Commerce Senior Manager | GEO & Search

Responsibilities

• GEO Strategy & Performance Management: Own and manage GEO performance across multiple clients, ensuring visibility growth in AI-driven search experiences (ChatGPT, Perplexity, etc.) Build and execute GEO roadmaps aligned to brand and business goals, including short-term wins and long-term authority building Develop repeatable testing frameworks to evaluate what impacts LLM visibility, citations, and brand inclusion
• Optimization & Implementation: Identify and implement opportunities to improve AI discoverability through: Structured content improvements (clarity, depth, formatting, FAQs); Technical SEO alignment (crawlability, indexing, internal linking, canonicals); Schema/structured data recommendations where applicable; Entity optimization (brand/people/products/topic alignment); Collaborate with content strategists and writers to create LLM-friendly, citation-worthy content; Audit client sites and digital ecosystems to uncover gaps impacting generative performance
• Reporting, Insights & Measurement: Track and report on GEO success metrics such as: LLM citations and brand mention frequency; Share of voice in generative results; Prompt/query visibility coverage; Sentiment and recommendation trends; Translate findings into actionable insights for clients and internal teams; Create executive-friendly dashboards and summaries that communicate GEO wins and next steps clearly
• Cross-Functional Collaboration: Partner with SEO, PR, content, analytics, and development teams to align GEO efforts across channels; Support integrated campaigns where SEO + PR + content + technical improvements influence AI visibility; Educate stakeholders on evolving generative search behavior and optimization best practices
• Experimentation & Industry Monitoring: Stay current on emerging trends in: Generative search and AI discovery; Algorithm shifts in Google and LLM products; New tools, platforms, and measurement capabilities; Run ongoing GEO tests and share learnings as internal best practices
• Client Engagement & Program Leadership: Serve as a key client-facing leader responsible for delivering complex transformation programs; Manage multi-disciplinary teams across strategy, technology, design, and analytics; Lead client workshops, working sessions, and executive updates; Translate complex technical and strategic concepts into clear recommendations for senior client stakeholders; Ensure delivery excellence across large transformation engagements
• Innovation & Capability Development: Help shape the evolution of Accenture’s capabilities at the intersection of Consumer Goods & Retail, AI, and digital ecosystems; Identify emerging technologies and trends impacting customer experiences and distribution models; Contribute to internal thought leadership on digital transformation and agentic commerce; Collaborate across Accenture Song, Technology, and Strategy teams to develop new capabilities and offerings

Requirements

• 10+ years of experience in consulting, digital strategy, or technology strategy
• Experience in GEO and Search
• Experience working on digital transformation, customer experience, or platform-related initiatives
• Strong understanding of digital platforms, partner ecosystems, and API-based integrations.
• Experience with AI-driven customer experiences, conversational interfaces, or emerging digital ecosystem trends
• Understanding of digital marketing, content strategy, or product experience optimization
• Experience collaborating with engineering leadership to prioritize AI-readiness initiatives on technical roadmaps
• Proven ability to lead complex programs and manage cross-functional teams

Preferred

• Bachelor’s degree in Business, Computer Science, Engineering, or a related field.
• Proven ability to lead complex programs and manage cross-functional teams.
• Excellent communication and stakeholder management skills with the ability to influence senior client leaders.
• Experience developing strategic roadmaps and translating them into actionable delivery plans.
• Passion for innovation and shaping the future of Consumer Goods & Retail.
• Comfortable with travel.