Responsibilities

• Own the affiliate community. Recruit, onboard, activate, and retain creators across TikTok Shop and ShopMy — and make them feel like part of something they want to show up for. Create programs tailored to community engagement and drive retention of our top creators
• Drive engagement. Increase posts per creator and overall affiliate activity through hands-on relationship management, smart incentives, and consistent communication.
• Grow the numbers. Take direct ownership of TikTok Shop GMV and ShopMy affiliate performance, and push both forward month over month.
• Work the systems. Get hands-on inside TikTok Shop, ShopMy, and our internal tools — pulling data, spotting what's working, and doubling down on it.
• Build the platform. Develop the playbooks, processes, and campaigns that turn our current seeding-led approach into a scalable, repeatable affiliate program.
• Seed with intent. Run and improve our collaboration and product-seeding efforts, targeting the right creators and measuring what actually converts.
• Stay close to creators. Be the person our affiliates know and trust — responsive, resourceful, and genuinely invested in their success.

Requirements

• 3+ years in a similar marketing role — affiliate marketing, creator/influencer management, social commerce, or TikTok Shop specifically.
• A true do-er who wants to get their hands dirty inside platforms and systems, not just direct from the sidelines.
• Direct experience with TikTok Shop and/or affiliate platforms like ShopMy strongly preferred.
• A knack for building relationships with creators and communities — you're equal parts operator and people person.
• Data-comfortable. You can read performance numbers and let them steer your decisions without needing an analyst to translate.
• Self-starter energy. You thrive in a fast-moving environment, take ownership without being asked, and are eager to build something from the ground up.
• A genuine excitement about the creator economy and where social commerce is headed.