Responsibilities

• Program restructuring (first 90 days) - Audit the existing publisher base; remove underperforming, non-incremental and off-brand partners
• Move sub-network relationships to a whitelist-only basis and negotiate publisher-level data access
• Implement a tiered commission framework by partner category, replacing the current flat ~7% blended rate
• Tighten coupon and code controls, including approved-code restrictions and checkout entry point review
• Partnerships (net new function) - Build and own a partnership motion that doesn&apost exist here yet: brand collaborations, co-marketing, retail and channel partners, practitioner and clinical networks, and category-adjacent brands
• Source, pitch, negotiate and structure deals end to end, including commercial terms and success metrics
• Build the pipeline, tracking and reporting infrastructure for partnerships from zero
• Identify where partnerships should stay marketing-led vs. hand off to B2B sales, and manage that boundary
• Affiliate partner recruitment and mix - Rebalance the publisher mix toward creators/influencers (~30%) and content/editorial (~25%)
• Launch and manage Mito on creator platforms including ShopMy and LTK, and own commission-based creator relationships end to end (our social team owns non-commission influencer, UGC and organic creator work — you'll coordinate closely with them, but the affiliate and commissionable side is yours)

Requirements

• 5+ years managing affiliate and/or partnership programs, ideally in DTC ecommerce
• Hands-on experience with an affiliate network or platform (Impact, Awin, Rakuten or similar) — you can build tracking links, set commission rules and pull reporting yourself
• Demonstrated experience recruiting and negotiating with content, editorial and creator partners — not just managing an inbound queue
• Strong analytical fundamentals: comfortable in spreadsheets, comfortable being skeptical of last-click attribution
• Track record of growing a channel's contribution to overall revenue, with numbers you can speak to
• Experience building something from scratch — a program, a function, a process — not just inheriting and running one

Preferred

• Premium, luxury or considered-purchase brand experience (our devices carry a high AOV and a long consideration cycle)
• Business development or partnership deal experience alongside affiliate
• Paid media literacy — enough to understand how affiliate and partnerships interact with paid acquisition
• Experience with ShopMy, LTK or similar creator commerce platforms
• Familiarity with Shopify and Klaviyo
• Background in wellness, beauty, skincare, fitness or health devices
• Experience transitioning a program from agency-managed to in-house

Benefits

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