Responsibilities

• Recruiting. Source and pitch TikTok Shop creators who fit our brand and have real selling potential, via TikTok's affiliate marketplace, outbound DMs, agency partners, and referrals from existing affiliates. Qualify creators against a clear ICP (audience fit, content quality, shop sales history) so we're recruiting sellers, not just posters, and maintain a healthy top-of-funnel pipeline with weekly recruiting targets.
• Activation & Onboarding. Own the first 14 days of every affiliate's journey: welcome, sample fulfillment follow-up, first-video coaching, and first-sale celebration. Run our white-glove onboarding sequence - trigger-based touchpoints, onboarding calls, and rescue plays for creators who stall before their first post or first sale. Track activation cohorts weekly and diagnose where creators drop off (sample delays, no first post, posts that don't convert).
• Creator Briefs. Write and ship creator briefs for both Flasher products: hooks, angles, formats, compliance do's and don'ts, and proof points that convert. Refresh briefs based on what's actually selling - mine top-performing affiliate videos for repeatable angles and package them back to the community. Keep all briefs compliant with TikTok Shop policies and category claims guidelines.
• Community & Engagement. Run our affiliate community (WhatsApp) day to day: answer questions fast, share wins, post leaderboards, and keep momentum high. Program the engagement calendar - contests, bonus sprints, top-seller spotlights, and incentive pushes tied to launches and promos. Be the human face of the program: creators should feel like they have a real partner on the brand side, not a faceless inbox.

Requirements

• 2-4 years in affiliate management, creator partnerships, influencer marketing, or community management
• Direct TikTok Shop experience strongly preferred
• A track record of growing a creator community or affiliate program you can walk us through

Preferred

• experience in beauty, wellness, or personal care; familiarity with TikTok Shop affiliate tooling (marketplace, target plans, open collabs) and creator CRM platforms such as Trybe, Euka, and Agentio; and experience as a creator or seller yourself, so you understand the affiliate side of the table.

Benefits

• Comprehensive health/vision/dental benefits; Unlimited PTO
• Remote (US)