Responsibilities

• Build and manage a roster of 15–25 micro-influencers across Instagram, TikTok, and YouTube (~5 active per platform per month).
• Identify, vet, and onboard influencers based on audience demographics, product alignment and performance potential.
• Serve as the primary point of contact between influencers/creators and internal teams.
• Write clear, strategic creative briefs that guide content creation and drive conversions.
• Monitor content performance daily; flag high-performing videos to the paid media team for Instagram whitelisting and TikTok Spark Ads.
• Develop and refine criteria for evaluating influencer success and roster management.
• Assist with contract coordination — ensure agreements are drafted, signed, and returned in a timely manner; escalate red lines or legal concerns as needed.
• Own TikTok Shop affiliate program operations end-to-end — recruit, onboard, manage, and optimize.
• Seed a large batch of affiliates simultaneously at launch to spike velocity and hit the 5K order threshold.
• Build and manage an affiliate leaderboard with bonus incentives (cash, products) to drive competition.

Requirements

• 2–4 years of hands-on experience in influencer marketing, affiliate marketing, or a combination of both.
• Proven experience managing influencer relationships, outreach, contracts, and ongoing communication.
• Deep, working knowledge of TikTok as a creative and commerce platform, including TikTok Shop mechanics.
• Strong working knowledge of Instagram and YouTube influencer ecosystems.
• Hands-on experience with Everflow (preferred) or at least one other affiliate platform (Impact, ShareASale, or similar).
• Ability to write compelling creative briefs and communicate effectively with both creators and internal stakeholders.
• Highly organized, ability to manage multiple relationships, campaigns, and timelines simultaneously without a task manager.
• You speak the language of affiliate marketing: EPC, payout structure, LTV, CAC.
• US-based (required for FTC compliance and social media content accessibility).
• Must have working hours that overlap with Pacific Time to support cross-functional collaboration

Preferred

• Experience building or scaling an affiliate program from scratch.
• Experience with TikTok Shop affiliate program setup and management.
• Familiarity with FTC influencer marketing guidelines.
• Experience with influencer discovery tools (e.g., Aspire, or similar).
• Experience with project management tools (ClickUp or similar).
• Familiarity with Discord as a creator community tool.

Benefits

• Healthcare, dental, and vision are available