Responsibilities

• AEO / GEO & Search Visibility (primary focus — ~50% of the role)
• Own our visibility, accuracy, and citation frequency across AI answer engines and traditional organic search
• Run prompt-level, platform-level, and competitor-level analysis using Profound to understand why we're surfaced (or aren't), and turn findings into concrete content and technical actions
• Use SEMrush for keyword, technical SEO, and competitive research; extend those findings into AEO-specific tactics — structured data, schema markup, content formatting built for LLM retrieval
• Partner with content and portfolio marketing to shape a content engine built to be cited, not just ranked
• Build recurring reporting that makes AI-search performance clear to leadership — visibility trend, citation share, sentiment, competitor positioning
• Own our presence on review platforms (G2, Capterra, TrustRadius) as part of the broader answer-engine visibility strategy
• Web & Paid Media Execution (~25% of the role)
• Work directly in WordPress to update, optimize, and troubleshoot site content and structure — comfortable making changes yourself without waiting on dev for routine work
• Own Google Analytics 4 measurement and Google Ads campaign execution and optimization

Requirements

• AEO-forward mindset — genuine understanding of how LLMs and answer engines retrieve, evaluate, and cite content, not just traditional SEO
• Direct experience with Profound (or comparable AEO/AI-visibility monitoring platform)
• Direct experience with SEMrush
• Comfortable working inside WordPress for day-to-day content and structural changes
• Proficient in Google Analytics 4 and Google Ads
• Salesforce — required, at a working-knowledge level (understanding data flow and pipeline impact, not administration)
• Comfortable managing a YouTube channel end-to-end and directing a junior/intern-level social resource
• Pardot (Marketing Cloud Account Engagement) — understand lead flow and collaborate with the team that owns it; you will not be building nurture programs or managing lead scoring/routing

Preferred

• Strong pluses : Familiarity with Qualified or comparable Salesforce-native conversational/chat platforms
• B2B enterprise technology marketing background

Benefits

• Why Join Accertify? At Accertify, we offer more than just a paycheck—we invest in our people through competitive rewards, meaningful benefits, professional development opportunities, flexible ways of working, and programs that support your overall well-being. Join a team that values growth, collaboration, and innovation, and empowers you to make an impact and build a rewarding career.