Specialist, Search Engine Optimization

New York City, NY (On-site)

$81K/yr – $135K/yrMid LevelFull time

Posted 4 hrs ago

Job Description

Responsibilities

Collaborate with the SEO Senior Manager to drive organic growth through strategic planning and execution.
Partner with site merchants to develop a search experience informed by data and customer behavior.
Ensure SEO best practices are implemented in collaboration with site merchants to create an optimal search experience for users.
Work with the SEO team and agency to analyze data and identify issues and opportunities across the assigned business category.
Prepare and maintain insightful reports for internal teams and key stakeholders.
Contribute to cross-functional strategies and initiatives involving SEO, PR, SEM, Social, and Creative teams.
Apply strong problem-solving skills and effectively communicate complex SEO concepts to non-SEO audiences.
Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.
In addition to the essential duties mentioned above, other duties may be assigned.

Requirements

Collaboration: Skilled in working with leadership and cross-functional teams to drive organic growth through strategic planning and execution.
SEO Implementation: Proficient in ensuring consistent application of SEO best practices across merchandising to optimize user search experience.
Data Analysis: Strong ability to analyze SEO data and identify issues and opportunities for continuous improvement.
Reporting: Skilled in preparing clear and actionable SEO reports for internal teams and key stakeholders.
Cross-Functional Strategy : Experienced in contributing to integrated marketing strategies involving SEO, PR, SEM, Social, and Creative teams.
Communication: Ability to clearly explain complex SEO concepts to non-SEO audiences with strong verbal and written skills.
Project Management: Highly organized self-starter with excellent project and time management skills to manage multiple projects simultaneously.
E-Commerce SEO Expertise: Deep understanding of SEO specific to e-commerce platforms and strategies.
Analytical Tools : Experienced with SEO analytics tools such as Adobe Analytics.
SEO Platforms: Skilled in using SEO tools including Screaming Frog, Botify, SEOClarity, and Google Search Console.

Benefits

Join a dynamic, inclusive environment with competitive pay and benefits.
We offer comprehensive health and wellness coverage and a 401(k) match to invest in your future.
Prioritize your well-being with paid time off and eight paid holidays.
Grow your career with continuous learning and leadership development.
Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.
Merchandise discounts
Performance-based incentives
Annual merit review
Employee Assistance Program with mental health counseling and legal/financial advice
Tuition reimbursement

Macy's

3.4 Glassdoor

Macy's is America’s store for life. The largest retail brand of Macy's, Inc. (NYSE:M) delivers quality fashion at affordable prices to customers at approximately 640 locations in 43 states, the District of Columbia, Puerto Rico, and Guam, as well as to customers in more than 100 international destinations through leading e-commerce site macys.com. Macy's inspires fashion exploration and discovery through the most desired family of exclusive brands for her, for him, for the home, and via our dynamic mobile and social platforms. We know the power of celebration, demonstrated through decades of memorable experiences created during Macy's 4th of July Fireworks® and Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows, and celebrity appearances. Macy's flagship stores – including New York City’s Herald Square – are internationally renowned and preeminent destinations for tourists. With the collective support of our customers and employees, Macy's builds community and helps make a difference in every market we serve, supporting local and national charities by giving nearly $50 million each year, plus 146,000 hours of volunteer service. For more than 160 years, Macy’s has, and continues to, make life shine brighter for our customers, colleagues, and communities.

New York, New York, USA

80K employees (6,853 in marketing)

www.macysjobs.com?rx_source=linkedincompanypage

56% recommend to a friend

62% CEO approval