Advisory Marketing Specialist Sr

St. Louis, MO (On-site)

Salary Not AvailableSenior Level12+ years expFull time

Posted 2 months ago

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Job Summary

Own and lead the marketing strategy, education, and cross-functional execution for the Advisory Programs, aligning with firm objectives and regulatory context to drive adoption and advisor confidence.

  • Own the Advisory Programs marketing strategy, development, and execution with cross-functional partners to raise awareness and adoption.
  • Educate Financial Advisors on advisory offerings and the consulting process through targeted training and events.
  • Collaborate with stakeholders to ensure compliant, integrated plans across marketing, products, and advisor events.

Job Description

Responsibilities

  • Lead Advisory Program Marketing strategy, development, and execution in alignment with firm-wide objectives.
  • Collaborate with the Advisory Marketing Director to enhance strategy to further develop marketing efforts to gain greater awareness and adoption of the advisory programs.
  • Serve as the subject matter expert on Advisory Programs, educating and training Financial Advisors on advisory program offerings and the consulting services process.
  • Maintain a strong understanding of investment advisory regulations and assess how changes impact the Advisory Program offerings.
  • Partner with Investment Products & Services associates, vendors, and key stakeholders to develop integrated marketing and communications plans supporting department and firm initiatives.
  • Represent the Investment Products & Services Department at advisor-facing events (including Stifel branch visits and recruiting events) to drive awareness and adoption of Stifel's Advisory Programs.
  • Lead advisor training sessions to increase awareness of Stifel's Advisory Programs and the highlight the benefits of transitioning from a brokerage to a fee-based client relationship where appropriate.
  • Address advisor inquiries and efficiently resolve issues to ensure a high level of service and support.
  • Provides guidance and training to less experienced Specialists, supporting their development into subject matter experts.
  • Travel up to 25% to support advisor events, training sessions, and business development activities.

Requirements

  • Minimum Requirement: Bachelor’s degree in business or related discipline.
  • Minimum Requirement: 12+ years of experience in Financial Services, including 8+ years’ experience in Investment Advisory.
  • Licenses & Credentials: Minimum Required: Series 7, 66, & 24 within six months of hire.
  • Systems & Technology: Proficient in Microsoft Excel, Word, Outlook, and PowerPoint.

Preferred

  • Professional Industry Designations such as CFP or CIMA preferred.

Benefits

  • At Stifel we offer an entrepreneurial environment, comprehensive benefits package to include health, dental and vision care, 401k, wellness initiatives, life insurance, and paid time off.
Stifel Financial Corp. logo

Stifel Financial Corp.

Established in 1890, Stifel, Nicolaus & Company, Incorporated is one of the nation’s premier full-service financial services firms, providing brokerage, trading, investment banking, investment advisory, and related services to individual investors, professional money managers, businesses, and municipalities through more than 400 locations across the U.S. Stifel ranks as the 7th largest brokerage firm in the country as measured by number of financial advisors, with approximately 2,300, and features a highly regarded equity research department that has earned numerous accolades from such publications as The Wall Street Journal, Forbes, and the Financial Times. In 2023, 2024, and 2025 Stifel was recognized as the No. 1 wealth management firm for employee advisor satisfaction, based on the J.D. Power U.S. Financial Advisor Satisfaction Study*. Stifel is the principal subsidiary of Stifel Financial Corp. (NYSE: SF), a financial services holding company headquartered in St. Louis, Missouri. Stifel Financial Corp.'s other subsidiaries include Stifel Independent Advisors, LLC, an independent contractor broker-dealer firm; Stifel Nicolaus Europe Limited, the Company’s European subsidiary; Stifel Nicolaus Canada, Inc., our Canadian subsidiary; Stifel Bank and Trust and Stifel Bank, retail and commercial banks; and Stifel Trust Company, N.A. and Stifel Trust Company Delaware, N.A, our trust companies.*Based on the results of the J.D. Power 2025 U.S. Financial Advisor Satisfaction StudySM. For J.D. Power 2025 award information, visit jdpower.com/awards. Compensation provided for using, bot obtaining the award.

Founded in 1900
St Louis, Missouri, USA
7.2K employees (126 in marketing)