Elements of Launch Intensive
Worthy Marketing Group
New York, USA (Remote)
$44K/yr - $56K/yr (Est.)AgencyInternshipIntern/new grad
8 hrs ago
Advertising Specialist
Bowling Green, KY (On-site)
Salary Not AvailableMid Level2+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the promotional outcomes for weekly grocery campaigns by coordinating advertising, pricing, and in-store visibility while partnering with merchandising and CRM to optimize promotions and loyalty-led offers.
- Promotions Execution: Plan and push weekly ads (print, digital, audio) with accurate pricing and promo mechanics across channels.
- Cross-Functional Alignment: Sync with category, merchandising, and creative teams to ensure item selection, margins, and on-shelf impact.
- Performance Insight: Monitor promo lift and post-event results to drive improvements for future campaigns.
Job Description
- Coordinate and execute weekly grocery advertising (print,digital,audio).
- Ensure promotional accuracy including pricing, offer mechanics, and legal compliance.
- Collaborate with category managers to confirm item selection, margin alignment, and promotional strategy.
- Coordinate and execute weekly point-of-purchase (POP) materials to ensure in-store promotional alignment and visibility.
- Manage ad timelines to meet production and distribution deadlines.
- Assist in competitive pricing analysis to strengthen value positioning.
- Support seasonal and event-based promotional calendar planning.
- Assist in aligning promotions with merchandising and operational initiatives.
- Monitor promotional performance and identify optimization opportunities.
- Provide post-event reporting and analysis.
- Assist in planning and execution of loyalty promotions and targeted offers.
- Support CRM initiatives including offer setup and campaign coordination.
- Monitor loyalty program performance and engagement metrics.
- Ensure alignment between weekly ad features and loyalty incentives.
- Maintain promotional calendars and tracking documents.
- Support budget tracking for assigned advertising initiatives.
- Work closely with creative, digital, and merchandising teams.
- Provide reporting insights to Marketing Manager and Senior Marketing leadership.
- Experience with advertising production systems is a plus.
- Retail environment experience is a plus.
HOUCHENS FOOD GROUP INC
Houchens Food Group (HFG) is one of the largest 100% employee-owned food & hardware retailers in the nation operating over 400 stores throughout 15 states. Based out of Bowling Green, Ky.
