Advertising Specialist

Bowling Green, KY (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive weekly grocery ads and in-store promotions with cross-functional ownership across marketing, merchandising, and CRM.

  • Own weekly ad planning, production, and distribution timelines.
  • Must-have: 2–4 years of marketing or advertising experience.
  • Standout: Experience with promotional calendars, pricing strategy, or loyalty programs.

Job Description

Responsibilities

  • Coordinate and execute weekly grocery advertising (print,digital,audio).
  • Ensure promotional accuracy including pricing, offer mechanics, and legal compliance.
  • Collaborate with category managers to confirm item selection, margin alignment, and promotional strategy.
  • Coordinate and execute weekly point-of-purchase (POP) materials to ensure in-store promotional alignment and visibility.
  • Manage ad timelines to meet production and distribution deadlines.
  • Assist in competitive pricing analysis to strengthen value positioning.
  • Support seasonal and event-based promotional calendar planning.
  • Assist in aligning promotions with merchandising and operational initiatives.
  • Monitor promotional performance and identify optimization opportunities.
  • Provide post-event reporting and analysis.
  • Assist in planning and execution of loyalty promotions and targeted offers.
  • Support CRM initiatives including offer setup and campaign coordination.
  • Monitor loyalty program performance and engagement metrics.
  • Ensure alignment between weekly ad features and loyalty incentives.
  • Maintain promotional calendars and tracking documents.
  • Support budget tracking for assigned advertising initiatives.
  • Work closely with creative, digital, and merchandising teams.
  • Provide reporting insights to Marketing Manager and Senior Marketing leadership.

Requirements

  • Bachelor’s degree in Marketing, Advertising, Business, or related field preferred
  • 2–4 years marketing or advertising experience required
  • Retail or grocery experience strongly preferred
  • Experience working with promotional calendars or pricing strategy a plus
  • Familiarity with loyalty programs or CRM platforms preferred

Preferred

  • Bachelor’s degree in Marketing, Advertising, Business, or related field preferred
  • Experience working with promotional calendars or pricing strategy a plus
  • Familiarity with loyalty programs or CRM platforms preferred
  • Proficiency in Microsoft Office; familiarity with advertising production systems a plus

Benefits

  • competitive compensation and benefits program to lead and support successful careers.
Houchens Food Group logo

Houchens Food Group

Houchens Food Group (HFG) is one of the largest 100% employee-owned food & hardware retailers in the nation operating over 400 stores throughout 15 states. Based out of Bowling Green, Ky.

Founded in 1917
Bowling Green, Kentucky, USA

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