Advertising Specialist

Hollywood, CA (Unknown)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own property signage and creative production workflows to drive on-site campaigns, with interdepartmental collaboration to deliver timely creatives and multi-channel communications that align with budget and regulatory requirements.

  • Signage and asset production: plan, develop, and install property signage within budget and approvals.
  • Content and creative ops: coordinate direct mail, emails, and promos with creative partners, vendors, and trafficking.
  • Campaign coordination: manage schedules, assets, and interdepartmental requests to ensure timely publishing across digital and physical channels.

Job Description

Responsibilities

  • Responsible for all aspects of property signage: planning, development and execution/installation, as well as maintaining budgetary accountability for signage.
  • Coordinates creation, delivery and distribution for all direct mail and invitations, including special event invitations, tournament invitations and invitations for similar casino sponsored events.
  • Coordinates production schedule for property’s casino direct mail and email blasts.
  • Works with creative agency to produce marketing and promotional materials and collateral such as, but not limited to, signage, mailers, digital screens, and email blasts.
  • Assists in development and management of the media marketing run list, tracking sheets, and creative project lists.
  • Assist media buying agency in the development of marketing related campaigns, including coordination of creative and trafficking of deliverables.
  • Support and serve all departments to ensure timely development and delivery of creatives for interdepartmental requests.
  • Schedule, manage and publish content while maintaining a consistent presence across all property digital channels: desktop sites, mobile sites, onsite digital LCD displays and signage.
  • Responsible for creating and implementing all copy, art, lists, cost estimates, invoices and other materials through every stage of conceptualization and production.
  • Proofread and review written text for errors and inconsistencies prior to final approval and publication.

Requirements

  • At least 3 years direct marketing, advertising and brand marketing experience, including implementation of digital, mobile and emerging campaigns.
  • Bachelor’s degree in hospitality, marketing, business administration, or the equivalent combination of education and experience.
  • Proficient knowledge of Microsoft Office, such as Excel and Word is required.
  • Ability to effectively communicate in written/verbal formats.

Preferred

  • Experience with the Adobe Suite applications including Photoshop, Illustrator, and InDesign are not required but preferred.
  • Bilingual preferred – English/Spanish.

Benefits

  • We offer a comprehensive benefits package that allows our team members stay healthy, plan for their future and maintain a healthy work-life balance.
  • Benefits may vary with employment status.
  • To see our fill list of Team Member Benefits please visit our career site: www.gotoworkhappy.com/benefits
Hard Rock International logo

Hard Rock International

Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 265 locations that include owned/licensed or managed Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe. Hard Rock Hotels has been honored with Outstanding Guest Satisfaction and above for four consecutive years among Upper Upscale Hotels in J.D. Power’s North America Hotel Guest Satisfaction Study and in 2022, the iconic brand was ranked as the number one brand for the second year in a row. HRI is the first privately-owned gaming company designated U.S. Best Managed Company by Deloitte Private and The Wall Street Journal for the second year. Hard Rock was also honored as one of Forbes’ Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industry. In 2021, Hard Rock Hotels & Casinos received first place ranking in the Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group for six of the last seven years. We are committed to fostering diversity, equity and inclusion. DE&I aims to address the needs of all team members – including Native Americans, women, LGBTQ+ community, people of color (BIPOC), people with disabilities and military veterans. Diversity: is the celebration of differences and leveraging those difference to produce stellar results. Equity: is a process of seeking fairness through deliberate and intentional actions. Inclusion: is when everyone has the freedom and comfort to express their thoughts, ideas, and opinions in a safe, trusting, and open environment.

Founded in 1971
Fort Lauderdale, Florida, USA
5.1K employees (375 in marketing)

Traffic Signals

Monthly Visitors
3.6M
Monthly Google Ads Budget
$368K
Traffic Source Mix
Search
51.3%
Direct
37.7%
Referral
8.8%
Social
1%
Paid
1.2%

Headcount Trend

Current headcount: ~5.1K

Marketing Team

Marketing Team Size
165 (3% of company)
Median Tenure
6.7 years
Marketing Roles Posted (Last 30 Days)
2

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