Advertising Specialist, Denver Nuggets

Responsibilities

• The Advertising Specialist is a key member of the Denver Nuggets Performance and Lifecycle Marketing team, responsible for planning, executing, delivering, and reporting on paid advertising campaigns across digital, video, and traditional media channels.
• This role serves as the primary media buyer for the organization, managing campaign implementation from strategy through reporting, ensuring that advertising effectively drives ticket sales, fan engagement, database growth, and organizational marketing objectives.
• The Advertising Specialist partners closely with Marketing, Business Intelligence, Creative Services, Ticket Sales, social media, and external media partners to ensure campaigns are delivered accurately, optimized for performance, and supported by actionable insights.
• Media Buying & Campaign Management: Manage campaign budgets, pacing, calendars, flight dates, and media placements to ensure efficient use of advertising dollars
• Build, launch, and optimize campaigns across advertising platforms including Meta, Google, YouTube, LinkedIn, DSPs, CTV/OTT providers, and other media partners
• Ensure all campaigns are launched accurately and delivered according to approved plans and timelines
• Review marketing materials for brand consistency and adherence to Nuggets brand guidelines
• Reporting & Analytics: Monitor campaign performance and adjust targeting, budgets, and placements to maximize effectiveness
• Analyze campaign performance across channels, including impressions, reach, engagement, clicks, conversions, ticket sales, lead generation, and return on investment
• Partner with Business Intelligence to develop reporting frameworks that connect advertising performance to key business outcomes

Requirements

• Bachelor’s Degree in Business Administration, Marketing, Advertising, Digital Media, Communications, or a similar field
• 2-3 years of experience is required with media buying, planning, and reporting
• Experience as a Marketing/Promotions Coordinator, Marketing Assistant, or Intern
• Deep understanding in Meta Ads Manager including campaign structure, bidding strategies audience building and placement optimization
• Excellent written and verbal skills
• Proficient in Microsoft Office – Word, Excel, Outlook, and PowerPoint
• Ability to acquire or produce and maintain a valid driver’s license and meet company vehicle driving standards
• Applicants must meet minimum qualifications at the time of hire.

Preferred

• Experience working in the sports and entertainment industry and/or third-party agency as a marketing manager, coordinator, or account manager

Benefits

• 12 Paid Company Holidays
• Health Insurance (Medical, Dental, Vision)
• Paid Time Off (PTO)
• Life Insurance
• Short and Long-term Disability
• Health Savings Account (HSA)
• Flexible Spending plans (FSAs)
• 401K/Employer Match