Responsibilities

• Manages media planning, buying, and execution across digital, print, and partner channels, ensuring campaigns are effectively placed and delivered.
• Manages relationships with advertising partners, including negotiating placements, coordinating deliverables, and ensuring campaigns are executed as planned.
• Partners with marketing leadership and internal stakeholders to ensure the right messaging is reflected in advertising across national and regional campaigns.
• Analyzes campaign and partner performance to identify trends, insights, and opportunities to improve effectiveness.
• Leads the collection, consolidation, and standardization of advertising performance data across all channels and partners.
• Develops clear, concise reporting and summaries to communicate performance, insights, and recommendations to marketing leadership and stakeholders.
• Collaborates with regional teams to scale media planning, buying, and execution, establishing processes, standards, and guidance that enable regional execution while maintaining brand consistency and creative processes.
• Supports the management of the advertising budget.
• Other duties as assigned within similar scope.

Requirements

• Bachelor's Degree in Marketing, Advertising, Communications, or a related discipline. Required
• 5-7 years Experience in advertising, marketing, or campaign management roles. Required
• 3-5 years Experience with media planning, buying, and vendor management. Required
• 3-5 years Experience working with performance reporting and campaign analytics. Required
• 1-3 years Experience working in the legal or other professional services B2B industries. Plus
• Comprehensive understanding of advertising execution across digital and traditional channels. (Required proficiency)
• Proficient understanding of media planning, buying, and vendor management processes. (Required proficiency)
• Ability to analyze performance data and translate it into clear insights and recommendations. (Required proficiency)
• Ability to work with incomplete or inconsistent data and build structured reporting. (Required proficiency)
• Effective communication and stakeholder collaboration skills. (Required proficiency)
• Dependable attention to detail and organizational skills. (Required proficiency)
• Ability to manage multiple campaigns and priorities in a fast-paced environment. (Required proficiency)