Responsibilities

• Support paid media strategy throughout the campaign process, including planning, activation, optimization, reporting, and performance analysis.
• Partner with marketers and internal stakeholders to translate business goals into paid media recommendations and campaign plans.
• Collaborate with agency partners, channel specialists, creative teams, and cross-functional stakeholders to support successful campaign execution.
• Support planning and execution across a variety of paid media channels, including paid social, paid search, programmatic, ABM/OBM, and publisher-direct programs.
• Help develop audience, channel, budget, and media recommendations that align with stakeholder objectives and business priorities.
• Review campaign performance and develop insights and recommendations to improve results and inform future planning.
• Communicate campaign status, results, and recommendations to stakeholders in a clear and actionable manner.
• Support development of playbooks, best practices, templates, and process improvements that help scale Deloitte's paid media capabilities.
• Stay informed of changes and trends across the paid media landscape and share recommendations with stakeholders and team members.

Requirements

• Bachelor's degree in Marketing, Communications, Advertising, Business, or a related discipline.
• 3+ years of experience in paid media, advertising, media strategy, campaign planning, digital marketing, agency operations, or related fields.
• Experience supporting paid media campaigns across one or more channels such as paid social, paid search, display, programmatic, ABM/OBM, or publisher-direct media.
• Experience working with internal stakeholders, marketing teams, agencies, or media partners.
• Experience working in a matrixed organization or agency environment.
• Strong Microsoft Office Suite skills including Excel, PowerPoint, Word, Outlook, and Teams.
• Ability to travel 0-10%, on average, based on the work you do and the clients and industries/sectors you serve.
• Limited immigration sponsorship may be available.

Preferred

• Agency, media agency, publisher, or in-house paid media experience.
• Experience with LinkedIn paid media, ABM/OBM or account-based marketing programs.
• Experience supporting audience targeting, segmentation, media planning, optimization, and reporting.
• Experience with Workfront or similar project management tools.
• Familiarity with media buying processes, agency workflows, and campaign delivery operations.
• Familiarity with paid media measurement, campaign tracking, dashboards, and performance reporting.