Advertising Manager

Wayland, MI (On-site)

Salary Not AvailableSenior Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive the casino’s Advertising Department to plan, execute, and optimize campaigns within budgets and timelines.

  • Own daily operations of the department including budgeting, vendor management, and timeline adherence.
  • Must-have: Four years in casino advertising/marketing with at least two in management.
  • Standout: Leadership of an in-house team and cross-department collaboration.

Job Description

Responsibilities

  • Manage daily operations of the Advertising Department, including, but not limited to, project management, communication, schedules, budgeting, team development, copywriting, community events, media buys, and creative direction.
  • Serve as a liaison between property departments, advertising agency, in-house designers, and coordinators for all marketing projects
  • Establish relationships with new and existing vendors while negotiating the best price points.
  • Establish relationships with the local community and media.
  • Generate purchase orders and work with vendors to ensure all projects are on time and within budget.
  • Create campaigns for a variety of Marketing, and interdepartmental requests.
  • Development of direct mail, on-property signage, advertising, online, and social media campaigns
  • Lead an in-house advertising team consisting of graphic artists, marketing specialists, and a community relations specialist.
  • Assist in marketing, promotions, and community relations events as needed, both on and off property.
  • Assists the marketing department in developing, implementing, and coordinating gaming-related approved promotions, events, and tournaments.

Requirements

  • Must be 21+ years of age.
  • Bachelor’s Degree from an accredited university with a concentration in Business, Advertising, Communication, or related field required. Experience in lieu of education will be considered.
  • Four (4) years of specialized experience in casino advertising, marketing management, or related with at least two (2) years of management experience required.
  • Work experience in the gaming or hospitality industry is preferred.
  • Must have a thorough understanding of the advertising process from creative strategy to creative, production, and placement.
  • Experience with media planning, media buys, negotiation tactics, and measurement metrics preferred.
  • Must be able to obtain a gaming license with the Gun Lake Tribal Gaming Commission.

Preferred

  • Experience managing mobile applications, websites, and HTML preferred.