Advertising Expert at SME Careers | USA

Advertising Expert

USA (Remote)

Salary Not AvailableMid Level5+ years expContract

Posted 3 months ago

Job Summary

Own AI training content and governance for paid ad campaigns by turning creative concepts and policy rules into actionable prompts and test plans.

AI Training Content: Build prompts and gold outputs to guide learning across ad formats.
AI Performance: Rank and refine responses for clarity, relevance, and policy fit.
Model Integrity: Detect inaccuracies, bias, and violations across channels; validate reliability.

Job Description

Responsibilities

Develop AI Training Content: Create prompts and gold-standard advertising outputs (ad copy sets, creative briefs, test plans, performance analyses) to guide AI learning.
Optimize AI Performance: Evaluate and rank AI responses to improve strategic fit, persuasion, clarity, and practical applicability.
Ensure Model Integrity: Test AI outputs for inaccuracies, misleading claims, policy violations, and bias; validate reliability across channels and audiences.

Requirements

Bachelor’s degree (or higher) in Marketing, Communications, Business, or a related field (or equivalent professional experience).
5+ years of professional experience in advertising and/or performance marketing (agency or in-house), with hands-on campaign ownership.
Strong command of ad fundamentals: positioning, offer strategy, messaging frameworks, hooks, CTAs, and creative iteration.
Experience across major channels (as relevant): Meta, Google Ads/YouTube, TikTok, LinkedIn, programmatic, and/or connected TV.
Strong measurement instincts: CTR, CVR, CPA, ROAS, LTV, attribution limitations, and experiment design basics.
Comfort evaluating and improving ad copy for clarity, differentiation, compliance, and platform policy fit (especially in regulated categories).
Able to write gold-standard deliverables: ad variations, creative briefs, landing page critiques, and testing roadmaps—with clear rationale.
Minimum C1 English proficiency with excellent writing/editing skills.
Reliable, self-directed, and able to deliver consistent quality in an hourly, remote contractor workflow across time zones.
Prior experience with AI data training/annotation, creative QA, editorial review, or ad policy review is strongly preferred.

Preferred

Experience with AI data training/annotation, creative QA, editorial review, or ad policy review is strongly preferred.

SME Careers

SME Careers by SuperAnnotate connects subject-matter experts, students, and professionals with flexible, remote AI training work such as annotation, evaluation, fact-checking, and content review. We partner with leading AI teams, and all contributions are paid weekly once approved, ensuring consistent and reliable compensation.

San Francisco, California, USA

257 employees (4 in marketing)

sme.careers