Responsibilities

• Lead campaign kickoffs and set clients up for success: Own the onboarding experience for new campaigns by running kickoff calls with advertising partners. Clearly communicate timelines, deliverables, success metrics, and best practices to ensure alignment from day one.
• Drive creative development and approvals: Partner with clients to develop compelling ad creative, including writing copy for native placements and coordinating the creation of mocks. Manage feedback cycles and secure final approvals to keep campaigns on track.
• Collaborate cross-functionally on campaign execution: Actively participate in daily Campaign Management Syncs to align with internal stakeholders across sales, product, and campaign operations. Provide updates on campaign status, flag risks, and ensure readiness for upcoming launches.
• Own campaign setup and execution: Build, QA, and launch campaigns within the company’s campaign dashboard. Ensure all campaigns are properly configured, pacing correctly, and delivering against agreed-upon goals.
• Manage performance and client communication: Lead weekly client calls to review campaign delivery, performance insights, and optimization strategies. Prepare clear, data-driven reports and guide clients through results and next steps.
• Optimize campaigns and drive results: Proactively monitor campaign performance and recommend adjustments, including targeting changes, creative refreshes, and budget allocation, to maximize outcomes and client satisfaction.
• Drive retention, renewals, and upsells: Identify opportunities to extend campaigns, increase spend, or introduce new ad products. Play a key role in growing existing accounts and maintaining strong long-term partnerships.
• Influence product and ad innovation: Partner closely with the Head of Brand Solutions to provide client feedback and help shape the evolution of ad formats, packaging, and go-to-market strategy.
• Support platform and tooling improvements: Collaborate with engineering and product teams to enhance the campaign dashboard and reporting tools. Advocate for features that improve efficiency, transparency, and client experience.
• Conduct targeted outbound prospecting during available capacity: When account management workload allows, identify and reach out to prospective advertising partners across relevant categories, including brands, agencies, and organizations looking to reach Gen Z and college audiences.