Advanced Paid Search Media Specialist

Responsibilities

• Work with key stakeholders and internal departments to assist in leading A&G's paid search practice
• Fully understand the SEM space, trends, and how to best apply to clients based on their goals
• Oversee strategic development of client search plans, optimize operations, and drive business results
• Manage and mentor internal teams, as well as outside/3rd party vendors as needed
• Strategically organize and optimize keyword & text ad portfolios to drive business results across clients
• Develop effective testing strategies to improve client performance
• Stay on top of beta tests and changes in policies
• Drive innovation and education on the search channels within the organization & externally to clients
• Both lead & assist on media plan development & client presentations
• Act as a primary point of contact for clients and liaison for internal department communication

Requirements

• Bachelor's degree in Advertising, Analytics, Marketing, Communication, Media, or equivalent relevant experience. Master's Degree in related field is a bonus.
• A minimum of 3 years of full-time paid search marketing experience (not via internships)
• The ability to independently plan, execute and optimize search marketing campaigns
• Relevant experience in Advertising, Marketing, Communication, Media in general and an understanding of how search marketing plays a role in a larger go to market strategy
• Examples of your work that you feel reflect your critical thinking or other differentiators; if group work, please specify your contributions
• Confident with mathematical skills and principles
• Refined communication skills, both verbal & written
• A positive attitude, an accountable work ethic, a friendly disposition, & a sense of humor

Preferred

• Paid search platform certifications or completed coursework within Google and/or Bing platforms
• SEO experience within Google and/or Bing platforms
• Self-starter & independent thinker
• Attention to detail, organization, effective time management, & the ability to prioritize workload with minimal supervision
• Joy in solving problems -- media moves quickly & sometimes we write the playbook
• Proficiency in Microsoft Office (Word, Excel, Powerpoint) and/or their Google product suite equivalents (Docs, Sheets, Slides)
• Strong interpersonal skills and/or a high EQ