Own the market-facing engine for ad product marketing, turning competitive insight and buyer needs into clear GTM plans and product narratives for cross-functional teams.

• GTM Leadership: Own go-to-market for new ad product solutions and enhancements with cross-functional partners.
• Market and feedback loop: Build a structured loop with product and regional teams to feed customer and market inputs into development.
• Market-driven development: Use competitive landscape, trends, agency/brand needs, and research to shape product strategy and messaging.