Ads Marketing Art Director

Responsibilities

• Lead the art direction and visual concepting of the Ads brand. Translate the positioning into big ideas and distinctive visual systems across sales materials, presentations, events, marketing and PR.
• Concept and art direct campaigns, event experiences and brand moments from first idea to final execution. Hands-on craft in layout, typography, imagery, motion and design systems is expected.
• Raise the bar on creative and creative ambition across Ads Marketing through strong creative POV, thoughtful critique and excellent craft.
• Partner with the Ads Marketing team to differentiate Ads's presence at key tentpole events (e.g. Upfront, Cannes, CES, and more), developing event concepts and the visual worlds around them.
• Partner with Ads Marketing in developing how we tell our story about our Ads offering, turning complex business solutions into simple, compelling visual narratives through outputs like creative briefs, concept decks, event concepts, presentations, etc.
• Help bridge the gap, creatively, between "what we're building" and "why it matters to advertisers", with a willingness to revisit and sharpen this the more we continue to evolve.
• Think with a global-first mindset, with the ability to uncover and activate globally resonant insights to help translate the Ads positioning and core narrative, as well as scale some of the tentpole events (e.g. Upfront) to non-US markets.
• Act as the internal guardian of the Ads brand, ensuring visual and conceptual integrity across multiple touchpoints and as the business scales.
• Shape the relationship and elements that should be shared across our consumer-facing brand and B2B brand.
• Collaborate with and direct internal producers, designers, and external agency and production partners to bring work to life, without people-management responsibilities.

Requirements

• 8-12 years of experience as an Art Director, Senior Art Director or Associate Creative Director, working in-house at a brand or at an ad/creative agency.
• A strong portfolio of conceptual, idea-led visual work that shows both big-picture thinking and executional craft.
• Proven experience developing and art directing brand campaigns, identities or visual systems.
• Some B2B brand and marketing experience is a must.
• Executive-level presentation and storytelling: comfortable presenting concepts to senior leaders, including the C-Suite, with strong exec presence.
• Strong visual communication skills and a clear, confident POV on creative work, with the ability to articulate the "why" behind the idea.
• Clear and articulate writer, who is comfortable crafting a narrative and developing points of view, despite ambiguity or uncertainty.
• Experience collaborating with global stakeholders and cross-functional partners.
• Confident in leveraging research, insights, and analytics to inform strategic and creative decisions.
• Believe in the power of great creative thinking solving business issues.

Preferred

• Experiential and live-event experience is a plus
• Familiarity with CTV, OTT, or the streaming landscape is a plus
• Global travel will be required 15% of the time