Adobe Experience Platform Marketing Specialist at NTT DATA, Europe & LATAM, Branch in USA, Inc. | Miami, FL

Adobe Experience Platform Marketing Specialist

Miami, FL (On-site)

Salary Not AvailableMid Level5+ years expContract

Posted 2 months ago

The other 99% submit and hope. You're about to do something different.

Own end-to-end digital campaign execution using the Adobe stack with audience logic, KPI tracking, and cross-functional collaboration.

Campaign ownership: design, build, deploy, and optimize campaigns in AEP/AJO with clear sequencing and messaging across channels.
Cross-functional alignment: partner with marketing, analytics, technology, and compliance to ensure accurate tracking and regulatory adherence.
Required experience: 5+ years digital marketing and 3+ years with Adobe tools plus bilingual (Spanish or Portuguese) and cross-team collaboration.

Design digital marketing campaigns including audience targeting, messaging, channels, sequencing, and timing
Define campaign logic (who receives what message and when)
Set KPIs, success criteria, and reporting requirements before campaign launch
Translate marketing requirements into campaign builds within Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO)
Configure campaigns, audiences, rules, triggers, and journeys in Adobe platforms
Ensure consistency across messaging, segmentation, channels, and timing
Validate campaign setup including audiences, rules, content, and tracking
Execute campaign go-live and ensure accuracy and quality
Partner with marketing, analytics, technology, and compliance teams
Monitor campaign performance and track against KPIs